Email Marketing Automation Specialist

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Employer: Vedal Media
Domain:
  • Internet - eCommerce
  • Marketing
  • Advertising
  • Job type: full-time
    Job level: 1 - 5 years of experience
    Location:
  • Abroad
  • nationwide
    Updated at: 15.01.2020
    Short company description

    VedalMedia is a genuinely international establishment with offices scattered throughout Europe, from Norway to Malta and Budapest.

    Requirements

    Degree in Marketing, Economics, Business or relevant field
    3-5 years proven track record in:
    Analyzing large amounts of data to develop actionable recommendations
    Developing, creating and analyzing user-oriented marketing campaigns
    End-to-end customer experience to facilitate subscription acquisition and enhance retention
    Using web analytics tools (Google Analytics, Marketo, Salesforce etc.).
    Gamification and Online CRM experience is a huge plus!
    Be well versed in customer psychology
    Have and Analytical and data-driven mindset
    Possess Strong copywriting skills (marketing copy and word-economy) for marketing campaigns.
    Have the ability to stay focused and accurate even with tight-deadlines and is only satisfied with perfect results
    Be a Problem-solving whizzkig who proactively takes charge of creating innovative solutions
    Be accurate and picky
    Have an amazing eye for high-quality design (able to work with designers on creating super designs)
    Be great of execution: drive to achieve results and value
    Have enviable Leadership skills: cross-functional leadership, being able to proactively cooperate with other functions
    Be dynamic, hard-working, and able to pivot direction quickly to keep up with business demands whilst maintaining a positive solution-oriented mindset.

    Responsibilities

    Responsible for creating an enhanced user experience for our websites to increase conversion
    Increase the number of money customers spend on our products and increase the value customers purchase from our websites.
    Use scientific methods to plan, test the validity through appropriate checks and implement changes on websites that optimize ARPU, create effective CTA’s and achieve a higher conversion rate
    Work closely with designers, copywriters and developers to create new web pages, fix problems in current pages and to create content that is interesting and engaging.
    Develop and execute conversion optimization plans
    Drive the development of key UI/UX experiences which will incorporate high-level interaction navigation, and organization design
    Collaborate with other SEO, Marketing and CXOs, Copywriters, Designers to plan and develop new marketing experiments
    Plan and develop A/B/n and multivariate experiments with clear and measurable objectives
    Prepare reports related to conversion experimentation activities and strategies
    Continuously monitors the effect of interventions on websites and adjust for maximum performance and profit
    Use marketing automation tools as well as the briefing of agencies where applicable to deliver programs in the most effective ways
    Use reporting and analysis to optimize messaging, creative and promotions as well as developing new initiatives
    Researches and understand user behavior identifying patterns of behavior through heat maps, scroll maps, confetti maps, etc to identify client trends and optimize sales
    Create promoters and referrals
    Integrate a full holistic multichannel marketing automation eco-system based on UserEngage to successfully market via
    Email,
    Landers,
    Banners,
    Pops,
    Chat pops
    Research and identify target audiences through scientific means to create optimization strategies and targeted campaigns.
    Create engaging Calls to Action (CTA)
    Reducing churn rate
    Work to get users to create habits around core value to promote mid-term and long-term retention
    Create and implement a sophisticated Database segmentation w/key event
    Create & launch Email & SMS Campaigns (discount offers, free trials, upsells and cross-sell)
    Create a seasonal campaign calendar
    Continuously monitor the effect of interventions on websites and adjust for maximum performance and profit.

    Other info

    Here’s what we offer to the right candidate
    Better pay and fringe benefits than where you are, wherever you are.
    State-of-the-art offices and equipment that is dog friendly, has good coffee and no dress code.
    A can-do and fun atmosphere where ideas are welcomed and encouraged.
    A team that is highly experienced and helps you to grow professionally.
    One to one mentoring from a highly successful international entrepreneur.
    Experience on cutting edge websites that will enhance your CV and help you develop professionally.
    Cultural diversity and work in an international environment.
    Beer Fridays, Gym membership and other benefits that help make life just that much sweeter…!
    Possible partner program enrolling (profit share program and/or options) for our talents that prove success and value for our group/brands
    An international company with possibilities to travel and work abroad
    The fast pace and agility of a start-up, but with the security of a profitable long-term business backing it
    A chance to work under your own initiative.