Email Marketing Automation Specialist
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VedalMedia is a genuinely international establishment with offices scattered throughout Europe, from Norway to Malta and Budapest.Requirements
Degree in Marketing, Economics, Business or relevant field
3-5 years proven track record in:
Analyzing large amounts of data to develop actionable recommendations
Developing, creating and analyzing user-oriented marketing campaigns
End-to-end customer experience to facilitate subscription acquisition and enhance retention
Using web analytics tools (Google Analytics, Marketo, Salesforce etc.).
Gamification and Online CRM experience is a huge plus!
Be well versed in customer psychology
Have and Analytical and data-driven mindset
Possess Strong copywriting skills (marketing copy and word-economy) for marketing campaigns.
Have the ability to stay focused and accurate even with tight-deadlines and is only satisfied with perfect results
Be a Problem-solving whizzkig who proactively takes charge of creating innovative solutions
Be accurate and picky
Have an amazing eye for high-quality design (able to work with designers on creating super designs)
Be great of execution: drive to achieve results and value
Have enviable Leadership skills: cross-functional leadership, being able to proactively cooperate with other functions
Be dynamic, hard-working, and able to pivot direction quickly to keep up with business demands whilst maintaining a positive solution-oriented mindset.
Responsible for creating an enhanced user experience for our websites to increase conversion
Increase the number of money customers spend on our products and increase the value customers purchase from our websites.
Use scientific methods to plan, test the validity through appropriate checks and implement changes on websites that optimize ARPU, create effective CTA’s and achieve a higher conversion rate
Work closely with designers, copywriters and developers to create new web pages, fix problems in current pages and to create content that is interesting and engaging.
Develop and execute conversion optimization plans
Drive the development of key UI/UX experiences which will incorporate high-level interaction navigation, and organization design
Collaborate with other SEO, Marketing and CXOs, Copywriters, Designers to plan and develop new marketing experiments
Plan and develop A/B/n and multivariate experiments with clear and measurable objectives
Prepare reports related to conversion experimentation activities and strategies
Continuously monitors the effect of interventions on websites and adjust for maximum performance and profit
Use marketing automation tools as well as the briefing of agencies where applicable to deliver programs in the most effective ways
Use reporting and analysis to optimize messaging, creative and promotions as well as developing new initiatives
Researches and understand user behavior identifying patterns of behavior through heat maps, scroll maps, confetti maps, etc to identify client trends and optimize sales
Create promoters and referrals
Integrate a full holistic multichannel marketing automation eco-system based on UserEngage to successfully market via
Research and identify target audiences through scientific means to create optimization strategies and targeted campaigns.
Create engaging Calls to Action (CTA)
Reducing churn rate
Work to get users to create habits around core value to promote mid-term and long-term retention
Create and implement a sophisticated Database segmentation w/key event
Create & launch Email & SMS Campaigns (discount offers, free trials, upsells and cross-sell)
Create a seasonal campaign calendar
Continuously monitor the effect of interventions on websites and adjust for maximum performance and profit.
Here’s what we offer to the right candidate
Better pay and fringe benefits than where you are, wherever you are.
State-of-the-art offices and equipment that is dog friendly, has good coffee and no dress code.
A can-do and fun atmosphere where ideas are welcomed and encouraged.
A team that is highly experienced and helps you to grow professionally.
One to one mentoring from a highly successful international entrepreneur.
Experience on cutting edge websites that will enhance your CV and help you develop professionally.
Cultural diversity and work in an international environment.
Beer Fridays, Gym membership and other benefits that help make life just that much sweeter…!
Possible partner program enrolling (profit share program and/or options) for our talents that prove success and value for our group/brands
An international company with possibilities to travel and work abroad
The fast pace and agility of a start-up, but with the security of a profitable long-term business backing it
A chance to work under your own initiative.