Own Retail Executive

British American Tobacco is a leading tobacco group, with brands sold in more than 200 markets. We employ more than 57,000 people and, with over 200 brands in our portfolio, we make the cigarette chosen by one in eight of the world’s one billion adult smokers. We hold robust market positions in each of our four regions – Americas; Asia-Pacific; Eastern Europe, Middle East and Africa; and Western Europe – and we are leaders in more than 60 markets.

Knowledge, Skills & Experience

- Bachelor’s degree with majors in advertising, marketing or business
- Relevant experience in store and branch management positions
- Commercial acumen approach to all activities
- Effective communication and presentation skills
- Strong communication and influencing skills
- Strong analytic skills
- Innovation ability & knowledge
- Ongoing learning mindset
- Resilient, flexible and confident to work in a fast-paced dynamic environment
- Project management experience

PRINCIPAL ACCOUNTABILITIES

- Monitors sales volume and contribution potential of brands to ensure that marketing plans are soundly based, and promotional funds are allocated accordingly;
- Develops and maintains relations with the consumers in order to monitor their behaviour and propose recommendations;
- Identifies opportunities where activation solutions could be improved in order to meet channel objectives;
- Makes relevant proposals to ensure that all opportunities are exploited short-term, and relationships are developed longer-term;
- Provides results and information to the relevant teams;
- Develops promotional activities in order to maintain margins and reinforce product/brand image;
- Monitor own retail contractors’ relationship and day-to-day cooperation related processes;
- Train, coach, develop, and motivates resellers’ sales representatives by delivering on-going sales training, products training and demonstrations, setting quotas, sharing information on discounts, promotional events, etc.
- Drives indirect channel sales performance and meets sales targets by managing and utilizing resellers’ sales representatives, resolving conflicts and offering continuous support to resellers;
- Monitors customers’ satisfaction, sales data and conducts reporting analysis on sales and forecast;
- Owns area budget management & tracking