Digital Marketing Manager
+5 years of relevant experience in digital performance marketing: SEM, SEO, ASO, content marketing, affiliate marketing, (paid) social marketing (Facebook, Twitter, Instagram), email marketing and so on;
- Bachelor's Degree in Business, Marketing or a related field;
- Advanced knowledge with MS Office (Excel, PowerPoint, Word), marketing tools (Google Analytics, Mixpanel, Adjust, and/or others) and marketing networks (Social, AdWords, Remarketing, Ad Networks and others);
- Fluent in English.
- Experience in iGaming would be useful, SportsBetting experience would be ideal!
-Retention and conversion of existing players and the re-activation of lapsed players.
-Proposing, planning and executing a wide range of promotions.
-Segmenting database in order to be best maximise player retention strategies
-Preparing and sending targeted marketing communications to specific groups of players within the database such as non-funded, lapsed, VIP levels etc.
-Ensuring new promotions and features are communicated to player base at all levels.
-Cross marketing activities when required.
-Working closely with players and developing relationships with them through regular one-to -one
correspondence through email, telephone, live chat and through the post if necessary.
-Implementation and measurement/tracking of CRM strategy to ensure effective ROI in terms of old players regenerated, and registrations converted to depositing.
-Providing administrative support and assistance to other departments.
-Any other responsibility required to effectively manage the retention activities for the network.
Job location - Otopeni