Digital Marketing Manager

Angajator: Novomatic
Domeniu:
  • Management - Consultanta
  • Marketing
  • Media - Jurnalism
  • Tip job: full-time
    Nivel job: peste 5 ani experienta
    Orase:
  • BUCURESTI
  • Actualizat la: 17.11.2019
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    Cerinte

    +5 years of relevant experience in digital performance marketing: SEM, SEO, ASO, content marketing, affiliate marketing, (paid) social marketing (Facebook, Twitter, Instagram), email marketing and so on;
    - Bachelor's Degree in Business, Marketing or a related field;
    - Advanced knowledge with MS Office (Excel, PowerPoint, Word), marketing tools (Google Analytics, Mixpanel, Adjust, and/or others) and marketing networks (Social, AdWords, Remarketing, Ad Networks and others);
    - Fluent in English.
    - Experience in iGaming would be useful, SportsBetting experience would be ideal!

    Responsabilitati

    -Retention and conversion of existing players and the re-activation of lapsed players.
    -Proposing, planning and executing a wide range of promotions.
    -Segmenting database in order to be best maximise player retention strategies
    -Preparing and sending targeted marketing communications to specific groups of players within the database such as non-funded, lapsed, VIP levels etc.
    -Ensuring new promotions and features are communicated to player base at all levels.
    -Cross marketing activities when required.
    -Working closely with players and developing relationships with them through regular one-to -one
    correspondence through email, telephone, live chat and through the post if necessary.
    -Implementation and measurement/tracking of CRM strategy to ensure effective ROI in terms of old players regenerated, and registrations converted to depositing.
    -Providing administrative support and assistance to other departments.
    -Any other responsibility required to effectively manage the retention activities for the network.

    Alte informatii

    Job location - Otopeni

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