Marketing and Acquisition Specialist

IHM Total Consult is, beginning with June 2019, part of SGB Humangest Holding, an Italian group of companies offering specialized consulting services in the field of human resources selection, training and management. IHM Total Consult was founded in 2004 and is now ranked among the top 5 HR players on the Romanian market, considering turnover.
All resumes and data are considered confidential and will be evaluated only for projects matching your professional experience.  

Skills Under Your Belt:
- Has strong written communication skills, especially in the context of consumer marketing;
- Has a good mix of creativity and operational skills;
- High-energy, creative, highly collaborative with a passion for executing high-quality marketing plans;
- Strong organizational skills to juggle many tasks without losing sight of the highest priority items;
- Shows confidence with data including marketing KPIs and measuring plans effectiveness;
- Genuine curiosity about people and business and a passion for food;
- Advanced Romanian and English (writing and speaking).

Knowing them is an extra that will put a smile on our face:
- Basic SQL knowledge;
- E-mail Marketing;
- Photoshop or other editing tools.

- Assists in all Acquisition activities, including local campaign design and implementation, customer acquisition strategy and promotional campaign implementation;
- Coordinate design and production of advertising materials (OOH, POP, in-app banners, social media, CRM, in-app, etc.) including local adaptation and proofreading;
- Campaign Planning Prioritization, structuring communications message and delivery (. channels, formats) in order to achieve targeted outreach goals based on need and opportunity;
- Optimizing communications channels, help grow channel efficiency and effectiveness for our campaigns to maximize impact and growth;
- Implement promotional campaigns including codes design and set-up, A/B testing in order to accelerate market penetration and capture market share;
- Design and execute restaurant campaigns;
- Identify partnerships to grow thebrand and build awareness in the city this could be a campaign with a well-known influencer, chef or restaurant, to a strategic partnership in order to attract more delivery partners to our platform;
- Leveraging eaters, restaurant and delivery partner insights, conducting analysis and experimentation to identify the highest value opportunities for communication or partnerships;
- Ensure collaboration with other departments - Sales, Operations, Performance Media, Agencies building strong relationships to achieve maximum performance;
- Research industry-specific sites (blogs, forums, etc) for product reviews, customer comments, and other relevant marketing information.