Brand Manager Beverages, Bucharest
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DARE (Development Advice & Resources) is a consultancy company with a focus on helping organizations realize the potential in their people and on helping people discovering their talents. Services are organized into four areas: People Strategy; Organizational Performance; Talent Management; Adoption and Change Management Execution.Cerinte
1. Basic requirements (Education, Level of Experience, Language)
University degree ideally in Marketing, Management, Business, Economics;
Minimum 3-5 years of business experience in Brand Management/Product Management/Trade Marketing;
Relevant experience in a combination of consumer/trade marketing/market research preferably in FMCG;
Extended understanding of social media tools, as well as coordinating media agencies;
Experience in Project Management related to implementation of brand management and process optimization projects;
Fluent in English, written and spoken;
Ready to travel (minimum 40%);
2. Needed Knowledge (Technical knowledge required by the position)
Strong MS Office skills;
Knowledge of Project Management Principles;
Knowledge of ERP and other marketing software.
3. Needed skills
Instinctive feeling about future product concepts;
Good analytical skills;
A good listener, able to respond to results and consumer research;
Excellent communicator, both verbally and in writing, great organisational skills;
Able to work well with a wide range of people from different parts of the business;
A team leader, able to inspire others;
Able to manage different projects at the same time;
Energetic and passionate about their brand and line extensions;
Organised and methodical;
Able to work well under pressure;
Ability to understand business processes and to express them as systems requirements;
Ability to build strong partnerships (win-win collaboration with long term perspective);
Influencing skills: the ability to sell ideas & facilitate a compromise when needed;
Ability to motivate teams to produce quality material within tight timeframe;
Ability to participate and facilitate group meetings;
Functional relationship : Close communication and working relationship with all departments.
It is important to be interested in competitors and be connected to the spirit and on trade industry; enjoy working in a busy, deadline-driven, creative environment; enjoy working in brand management.
List of tasks:
Takes over the lead of brand implementation projects, turning it into a tight process with strict discipline;
Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits;
Looking at the pricing of products and analysing the potential profitability;
Managing the budget for advertising and promotion activities;
Working closely with the trade marketing department for developing consumer engagement activation in on and off trade channels
Overseeing the production/adapting of TV adverts, newspaper and magazine advertisements, direct mail, email campaigns, websites, social media content, exhibition stands, road shows, on trade events, unconventional events and liaising with art designers, copywriters, media buyers and printers;
Checking, adapting and generating marketing content for further exploitation in PR, social media;
Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the brand and regulatory guidelines;
Monitoring/analysis brand/ SKU mix distribution as well as consumer reactions through focus groups and market research; deep analysis and setting up action standards of Nielsen data, where available.
Analysis of sales forecasts and relevant financials and reporting on brand sales;
Co-ordinating new launches of brand variants/sku’s program to external customers as well as employees;
Initiates improvements in the tools, processes and people skill levels;
Works collaboratively across all departments of the organization to help improve the management of the brand implementation process;
Communicates changes to all relevant stakeholders;
Functions as a point of escalation when required;
Ensures adequate training systems and materials are in place to support an effective process;
Assesses the effectiveness of the process and the level of customer satisfaction the processes deliver;
Travels on a regular basis, as required by business needs;
Typical working hours for brand managers are 9am to 6pm, Monday to Friday, but during a major product launch, they may put in longer hours to meet the deadline;
Although office based, much of their time is spent in meetings. This can involve frequent travel to agencies, attending on trade/unconventional events, photo shoots, hosting a product launch even, brand activations or visiting a trade show exhibition may involve weekend work, longer trips away from home and overnight stays. Those working on international brands may travel abroad on occasions.
A driving licence is a must.
Responsibilities (main areas of responsibilities of the position):
Focuses on the entire brand implementation process from beginning to end, introducing innovation into the process that can impact results, enhance efficiency and profitability and assist the organization to meet its business objectives and goals;
Identifies and reacts in a timely manner to issues/challenges encountered during and after the implementation phases of the projects;
Achieves and maintains optimal levels of process performance;
Liaises with personnel and process owners of other functional processes.
Has the authority and must display the initiative to propose and drive the implementation of changes and enhancements to the brand management process.
Negotiates with the relevant stakeholders if there is a conflict between processes and works in close collaboration with other functions to deliver effective results.
- a very nice and friendly working environment in one of the most famous leading alcohol and beverages companies in the market;
- the space to create and innovate;
- support and know-how transfer;
- opportunities to learn and grow;
- basic salary (1500/2000 euros net, depending on your experience), plus benefits, car, bonus according to KPIs.