CRM Analyst

Located in the bustling city of Bucharest,
Blue Chameleon Tech is a hub of international marketing and tech enterprise.

• 2+ years’ experience in the area of analytics with a proven track record of leveraging data analysis to drive business impact
• Degree in Statistics, Math, Economics, Marketing
• SQL skills including extensive experience querying large, complex data sets
• Advanced Microsoft Excel skills (e.g. Pivot Tables, Lookup functions)
• Working experience with visualization / BI / reporting tools is strongly preferred
• Working experience with CRM tools (Optimove, Exact Target) is a plus
• Strong analytical skills with ability to deliver insightful ideas, excited to draw findings from figures
• Great attention to details
• Great report writing & summarizing skills
• Deep understanding of marketing data, segmentation, metrics and tools
• Understanding of direct and digital marketing, and concepts of marketing automation
• Ability to work effectively in a diverse, high-energy team where a practical, hands-on approach to tasks is the norm
• Strong verbal and written communication skills (excellent English),
• Good interpersonal and presentation skills
• Proactive, responsible, attention to detail and a good team player
• Ability to work in a quick and multi-cultural environment

Provide analytical support to CRM team including:
• Perform data analyses and post activity evaluations to deliver insights and make recommendations
• Optimization of CRM/marketing activities by defining market sectors and customer selection based on customer profiling and segmentation
• Assessment of CRM programs, communications and promotional activities according to their efficiency and profitability
• Interpreting, presenting the results/insights of the analyzes and driving campaign improvement by providing recommendation
• Design, build and publish reports, dashboards and analyses utilizing the consumer data platform and other reporting and visualization tools
• Perform timely & accurate KPI reporting on scheduled basis
• Answer ad hoc questions and proactively identify opportunities to drive marketing strategies and insights
• Engaging proactively on testing new ideas/adjusting campaigns based on "near real time" analyses