B2B Marketing Specialist

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Employer: Catalyst Solutions
Domain:
  • Marketing
  • Media - Journalism
  • Advertising
  • Job type: full-time
    Job level: 1 - 5 years of experience
    Location:
  • BUCHAREST
  • Ilfov
  • Updated at: 05.01.2020


    We are looking for a new colleague in our team. Come and join us!

    Catalyst Solutions is a full-service company with 12 years of experience in recruitment, talent attraction and employer branding.

    Requirements:

    • Bachelor’s degree (major in communications-related field: Journalism, PR & Communications, Marketing);
    • +2 years of experience in a similar position;
    • Excellent communication and presentation skills;
    • Excellent writing skills, capable of writing in varying styles and tones to approach different target audiences and tailor the text to various contexts and situations;
    • Strong familiarity with key social platforms including Facebook, Instagram, LinkedIn and YouTube;
    • Strong familiarity with email marketing platforms;
    • Hands-on execution, detail-oriented, vendor management and project management experience.

    Responsibilities:
    • Develop and execute B2B marketing campaigns in order to get lead generation;
    • Develop and implement lead nurturing tactics for multiple channels;
    • Handle content and visual design of materials;
    • Track and analyze campaign effectiveness to ascertain when campaigns are successful or need to be changed, provide analysis and recommendations regarding campaigns and present analytical insights;
    • Develop the constant optimization and enhancement of templates, website & landing pages, email deliverability, A/B testing, etc
    • Collaborate with internal teams to create marketing collaterals and support integrated marketing campaigns (visual materials, social content, emails, blog articles etc);
    • Develop event specific promotions and activations, handling materials creation and coordinate execution;
    • Seek resources, collaborate with partners and suppliers in order to implement campaign strategies.

    Looking forward to meeting you!