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B2B Marketing Specialist
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Employer: | Catalyst Solutions |
Domain: |
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Job type: | full-time |
Job level: | 1 - 5 years of experience |
Location: |
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Updated at: | 05.01.2020 |
Remote work: | On-site |
We are looking for a new colleague in our team. Come and join us!
Catalyst Solutions is a full-service company with 12 years of experience in recruitment, talent attraction and employer branding.
Requirements:
- Bachelor’s degree (major in communications-related field: Journalism, PR & Communications, Marketing);
- +2 years of experience in a similar position;
- Excellent communication and presentation skills;
- Excellent writing skills, capable of writing in varying styles and tones to approach different target audiences and tailor the text to various contexts and situations;
- Strong familiarity with key social platforms including Facebook, Instagram, LinkedIn and YouTube;
- Strong familiarity with email marketing platforms;
- Hands-on execution, detail-oriented, vendor management and project management experience.
Responsibilities:
- Develop and execute B2B marketing campaigns in order to get lead generation;
- Develop and implement lead nurturing tactics for multiple channels;
- Handle content and visual design of materials;
- Track and analyze campaign effectiveness to ascertain when campaigns are successful or need to be changed, provide analysis and recommendations regarding campaigns and present analytical insights;
- Develop the constant optimization and enhancement of templates, website & landing pages, email deliverability, A/B testing, etc
- Collaborate with internal teams to create marketing collaterals and support integrated marketing campaigns (visual materials, social content, emails, blog articles etc);
- Develop event specific promotions and activations, handling materials creation and coordinate execution;
- Seek resources, collaborate with partners and suppliers in order to implement campaign strategies.
Looking forward to meeting you!
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