Proven sales marketing experience, with a strong background in digital and exposure to the entire marketing mix.
Experience in coordinating a team of minimum one year.
Highly analytical / metrics and performance driven – comfortable using Excel or other statistical tool to generate actionable solutions to marketing questions based on complicated sets of data.
Working knowledge of SEM, SEO, digital display, social media, affiliation programs, understanding of web technologies. SEO background is a plus.
Experience with web analytics packages (such as Google Analytics).
Experience building marketing communications and implementations working towards a customer centric understanding of the retail business.
Entrepreneurial, energetic and self-motivated.
Strategic thinking, results oriented, and copy-writing skills.
Drive online traffic, acquisition, leads and revenues according to the targets.
Propose online marketing initiatives, create and implement recommendations to increase online sales.
Define and optimize digital marketing strategies taking into account customer journey.
Set campaigns objectives and maximize the results.
Define and coordinate the implementation of the online promotional campaigns and product programs.
Be responsible of the accurate information presented on the websites.
Online campaign management starting with setting up objectives, planning, implementations, follow up, optimizing, results and learnings.
Incorporate web analytics and e-commerce data analysis into decision-making.
Coordinate the team and collaborate with other departments.