Trade Marketing Specialist

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Angajator: Euromaster
  • Marketing
  • Tip job: full-time
    Nivel job: 1 - 5 ani experienta
  • Voluntari
  • Job la nivel national
    Actualizat la: 17.05.2019
    Scurta descriere a companiei

    Founded in 1991 and wholly-owned subsidiary of the Michelin Group, Euromaster provides tyre and vehicle maintenance solutions to business and retail customers throughout Europe.

    Euromaster is a leading European network with more than people, 2300 service centers (integrated and franchisees, mixture of retail, comprehensive and truck locations) and 2800 mobile units in 17 countries: Austria, Czech Republic, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Portugal, Romania, Spain, Sweden, Switzerland, Turkey, UK,
    Far from being just a tyre specialist, Euromaster offers a full range of services and "service maintenance repair" skills to all types of vehicles:

    - Activities: Premium, Mid-range and Budget Tyres, 24/7 Commercial Vehicle Breakdown, Tyre Management, Mobile Tyre Fitting, Tyre inflation, Fleet Inspections, Wheel Alignment, Servicing, Shock Absorbers, Exhausts, Batteries, Brakes, Nitrogen, Air Conditioning, eshop, ebooking;

    - Vehicles: trucks, cars, vans, 2wheels, agricultural machinery, earthmover, industrial vehicles.
    Thanks to its network and its people – their expertise, their honesty, their commitment and their understanding of every customer – Euromaster ensures the ongoing mobility of its customers is effective and hassle-free.


    Requirements / Candidate’s profile-
    • Entry level, preferably 2- 3 years of experience in Trade Marketing in FMCG or Auto industry
    • Graduate of University is mandatory (BSc., BA)
    • Microsoft Office tool knowledge, Excel very good;
    • Foreign languages knowledge: English – mandatory (reading, writing, conversational for webinars), French is an advantage
    • Excellent verbal & written communication skills and relational skills, initiative and curiosity;
    • Orientation to details, high level of accuracy and efficiency, autonomy and organization;
    • Experience of project management against set deliverables
    • Ability to prioritize and organize workloads independently when required
    • Team player and the ability to work across different multi-media platforms and departments
    • To set own priorities in line with business needs and work constructively within the team and on your own initiative
    • Ability to problem solve and ‘make things happen’
    • Ability to analyze research projects
    • Event management
    • Willingness to learn and develop with the role


    Monthly Promotions Implementation / Evaluation
    • Implement monthly promotional plan on brand and product line level in line with management guidelines, Sales feedback as well as clients’ insights.
    • Align Trade Marketing and Brand Managers & take into account respective feedback & suggestions.
    • Present to Marketing Director promotional materials for approval.
    • Align finance on promotional cost by promotion & all related charges.
    • Develop with Suppliers promotional artwork once the project is approved.
    • Produce & ship promotional materials to all POS within agreed timelines.
    • Ensure material quality is always best in class.
    • Manage Trade marketing budget efficiently & ensure cost policies are applied having in mind optimization between quality & price.
    • Pre & post promotions evaluation through: estimated ROI & market feedback, as well as market data readings when applicable.
    • Work closely with all teams to validate all promotions for future planning and efficient achievements.

    Launch Support
    • Plan and implement in coordination with Suppliers, Operations & Sales the support for all new launches.
    • Develop sales presenters & road shows for partners' sales teams whenever needed.
    • Conduct periodically trade visit to assess trade implementation in ERM’s and competition’s POS in key markets.
    • Assess success & prepare closing report for all major launches.

    Signalization - Drive Company's vision “Best in Class” at the Point of Sale (POS)
    • Maximize customer traffic in POS through developing best in class Point of Sale Material (POSM) and Signalizations Projects in conjunction with Operation Team
    • Deliver agreed sales events trainings for Operation and Sales team on product knowledge & expositions.
    • Implement the promotions planned in conjunction with key Suppliers, Supply Chain dept., Operation, Franchise & Sales Team

    Functional Coordination
    • Consult with other functions internally (Operation, Supply Chain, Finance, Sales and Franchise) as well as externally (Agencies, Key Accounts & Suppliers) as necessary to gain information and insights, as well as achieve results that are aligned with corporate and functional objectives.
    • Conduct market visits in coordination with Operational, Sales & Franchise teams