Customer Journey & Web Optimization Strategist

Employer: Omniconvert
Domain:
  • Marketing
  • Job type: full-time
    Job level: 1 - 5 years of experience
    Location:
  • BUCHAREST
  • Updated at: 18.04.2019
    Short company description

    Omniconvert is a SaaS company, founded in Romania, in 2013, with the aim to provide a tool for marketers who want to achieve performance with their websites. Our platform allows marketers to grow the performance of their website with 4 features: A/B testing, personalization, surveys and advanced segmentation

    Requirements

    The ideal candidate’s skills:

    Strategic thinking - focusing on the actions that can bring desirable results

    Good understanding of e-commerce and digital marketing methods and principles

    Experience with providing and holding presentations and performance reports for stakeholders

    Experience with any of UI/UX Research, A/B testing, User Research is a major plus

    Good understanding and utilization of Google Analytics & Microsoft Excel is required

    Excellent verbal and written communication skills (Romanian & English)

    Positive attitude, strong work ethic and ability to work in a fast-paced environment

    Ability to work in multiple cross-functional teams, providing leadership or support when needed

    Responsibilities

    Primary Duties and Responsibilities:



    Use qualitative and quantitative sources of data to develop and execute a Conversion Rate Optimization Strategy and testing plan for your clients. (both Romanian as well as International)

    Use the same type of data to improve Customer Experience through Retention Rate Optimization

    Perform audits, user research, and reports in order to provide actionable insights

    Spot and manage key conversion points in the marketing & conversion funnel, including landing pages, website calls-to-action, lead-generating forms and order processes.

    Use an iterative approach to optimization, continuously taking test results and data into account when formulating new tests and hypotheses

    Collaborate internally with Data Analysts, Web Developers, UI/UX Designers, Project Managers and also externally with our clients in order to optimize each conversion path.

    Optimize the visit-to-lead-to-customer conversion and retention rates and increase funnel marketing efficiencies.

    Other info

    What we offer:

    Access to training and certifications

    Competitive remuneration options

    Private Medical Subscription

    Working with top CRO and analytics tools as well as with international experts

    The opportunity to join a motivated team and people oriented company

    From time to time we even cook :)


    If you qualify for the above, we are looking forward to your application.