Marketing Demand Center Business Analyst
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At Hewlett Packard Enterprise, our ideas propel our world faster. We’re an industry-leading technology company. And we’re accelerating everything we do. With the industry’s most comprehensive portfolio, our technology and services help transform our customers around the world to become more efficient, more productive and more secure. They enable our customers to go further. And our employees to develop, learn and advance their careers. Ready to change the world? No one’s doing it faster.
Mission: We help customers use technology to slash the time it takes to turn ideas into value. In turn, they transform industries, markets and lives.
Some of our customers run traditional IT environments. Most are transitioning to a secure, cloud-enabled, mobile-friendly infrastructure. Many rely on a combination of both. Wherever they are in that journey, we provide the technology and solutions to help them succeed.
Responsible for driving marketing excellence and performance management efforts to provide operational processes, marketing policies, measurement, analytical model and actionable plan to maximize the return on marketing investment. May also provide database analytics and operational expertise to drive fact-based strategic and tactical planning, manage and execute marketing programs. Typical responsibilities include managing the marketing investment envelope, identifying business requirements, developing business marketing processes, managing complex marketing programs and campaigns, establishing executive dashboards, scorecard, other measurement tools, and developing infrastructure (such as MRM, CRM, EDW and other data warehouse) as needed to drive close loop marketing. Also responsible for developing and delivering marketing training and professional development and execution to maximize overall marketing productivity and effectiveness.Responsibilities
Identify relevant analytic solutions and data sources pertaining to assigned areas.
Provide analytic solutions to marketing problems by data mining, employing statistics and business intelligence frameworks.
Track program metrics and ensure that all programs are providing the business benefit as outlined in the original business case for the project.
Collaborate with various Marketing groups to manage marketing budget or program.
Provide weekly, monthly and quarterly reporting of marketing campaign results to support business performance improvement.
Maintain Marketing Resource Management (MRM) database, PO/accrual tools.
Reconcile market program spend to the planned market assets and investment envelope.
Drive adoption of common marketing processes and languages.
Working knowledge of marketing principles, practices, tactics and tools.
High-level knowledge of marketing activities and processes.
Familiarity with offering category and company offerings/ strategy.
Strong written/oral and communications and analytical skills.
Strong interpersonal skills; ability to work as part of a team.
Ability to interface effectively with multiple levels of the organization and functional disciplines.
Education and Experience Required:
Associated degree in Marketing or related field or equivalent work experience.
1-2+ years marketing and/or operational experience.
Expertise in Microsoft Office tools.