VP of Digital Marketing ($200K/year) - Remote Work

Employer: Crossover Romania
  • IT Software
  • Management - Consulting
  • Marketing
  • Job type: full-time
    Job level: Manager
  • Cluj Napoca
  • Timisoara
  • nationwide
    Updated at: 21.03.2019

    As a VP of Digital Marketing - you will work closely with the CEOs of acquired companies to revamp the overall digital marketing strategy and vision. You will then take this vision and develop a data-driven set of digital marketing campaigns to generate quality leads across a variety of digital channels - including Google and Facebook.

    We believe the best marketers are incredibly analytical and continually A/B test their campaigns. The best know that you can dramatically improve performance by monitoring key metrics and making micro-adjustments to generate truly quality leads. 

    You will manage a small group of marketing experts to optimize SEO/SEM, PPC, email marketing, social media targeting and website optimization. It will be important that you’ve had a long history of executing great campaigns in the B2B software space.

    This role is a ‘growth hacking’ role - so you have to be excited about generating growth from nothing. This isn’t a role to simply create glossy tri-folds and vague ‘strategic plans’ - this is a roll-up-your-sleeves, get dirty, get hands-on and be super data rich-type of position.


    As a VP - you will:

    • Set a new vision for an acquired B2B mid-market software company
    • Analyze historical closed deals to develop definitions of qualified leads
    • Develop inbound marketing campaigns across Google, Facebook and other media to generate quality leads
    • Increase the number of quality leads weekly - while reducing the CAC


    Each week - you will work across several acquired companies to:

    • Set a simple vision for the company or product
    • Develop and optimize inbound marketing campaigns across Google Adwords and Facebook
    • Implement A/B experiments to optimize lead to keyword buys
    • Assess MQLs to increase quality and quantity of leads
    • Hire and manage a successful team, mentoring and coaching them to success with clearly defined metrics
    • Work to improve your team’s performance by 25% every quarter
    • Improve automation within the marketing department
    • Reduce CAC


    To be a great candidates for the VP of Digital Marketing position - you must have experience successfully leading inbound marketing for a B2B mid-market software company in the past. You must view yourself as a ‘growth hacker’. Minimum requirements:

    • 10+ years experience as a VP of Digital Marketing, Growth Hacker or other senior digital marketing roles within a mid-market B2B software company with the budget management of at least $6M
    • At least 5 years of hands-on expertise in inbound marketing - from lead scoring to SEO/SEM and PPC
    • Expert in deploying Google Adwords and Facebook targeting to drive leads
    • Experience setting a simple, compelling vision for a product or company
    • Strong analytical capabilities and A/B experimentation techniques
    • Experience leading teams of at least 10 people
    • Excellent English, written and oral communication, and presentation skills