CRM Retention Specialist

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Employer: Blue Chameleon Tech
  • Internet - eCommerce
  • Marketing
  • Job type: full-time
    Job level: 1 - 5 years of experience
  • Updated at: 07.03.2019
    Short company description

    Located in the bustling city of Bucharest,
    Blue Chameleon Tech is a hub of international marketing and tech enterprise.


    • Experience in CRM / data marketing / email marketing, ideally in a similar industry.
    • Knowledge of marketing email systems specifically is essential.
    • Strong background in customer acquisition, re-engagement and retention strategies.
    • Great English communications skills, written and verbal.
    • Foresight to anticipate issues, set priorities and proactively develop strong relationships both internally and externally. • Ability to be creative and use their initiative to develop new ideas.
    • Ability to confidently and articulately communicate and inspire strong collaboration among team members.
    • First-hand experience of the development and implementation of a successful CRM strategy with back-end system knowledge.
    • Excellent planning, analytical skills and project management.
    • Additional understanding of the Optimove and Exact Target software products is a plus.
    • Knowledge of casino games and/or sportsbook is a plus.
    • iGaming background is considered a plus.


    As a CRM Retention Specialist, you will have to:
    • Help plan and deliver CRM strategies across the company, encouraging customer retention and customer loyalty.
    • Gain a good understanding of all proprietary back-office programs and relevant tools used for CRM and digital marketing projects and campaigns.
    • Oversee all direct communications with customers in mediums such as email and SMS through the CRM tools.
    • Execute and monitor customer lifetime value strategies ensuring maximum profitability.
    • Ensure the database is segmented effectively for targeted marketing activities. • Manage website content for all marketing promotions and ensure an accurate user experience on all platforms and in all targeted languages.
    • Ensure the CRM structure works seamlessly across the organization and captures all required information at key points in the customer life cycle.
    • Research and stay up to date with new digital trends that could impact brand consolidation and improve the user experience.
    • Build collaborative relationships with all marketing teams to gain a great understanding of customer base through insight, segmentation and data analysis.
    • Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.
    • Management of data and CRM agency, resolving any issues that arise during the implementation of CRM campaigns.
    • Analysis and reporting on campaigns effectiveness in terms of traffic, acquisition, conversion, retention and revenue.
    • Identifying areas for improvement and making recommendations.