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For our client, a multinational FMCG company, we are looking for a E-commerce Lead.
â€¢ Higher education, marketing and e-commerce background is preferred.
â€¢ 5+ years digital experience as e-commerce specialist, Project Manager, Online Business in a multi-channel e-Commerce environment
â€¢ Thorough understanding of standard online metrics and terminology. Knowledge of web analytics tools required, Omniture experience a plus.
â€¢ Micro-level understanding of the online advertising.
â€¢ In depth knowledge of e-commerce specifics.
â€¢ Strong ability to organize and coordinate multiple tasks, communicate information in a timely fashion and with the appropriate sense of urgency.
â€¢ Excellent verbal and written communication skills, both English and Romanian
â€¢ Self-directed and self-motivated with a demonstrated work ethic and ability to perform under pressure and meet deadlines.
â€¢ Participates in the formulation and execution of company strategy related to online customer acquisition.
â€¢ Responsible for digital performance budgets to ensure healthy balance of customer acquisition costs & maximum ROI
â€¢ Work with the local media agencies implement media strategy to ensure quality traffic is driven to companyâ€™s own platforms
â€¢ Coordinate timing and approval for financial commitments, challenge and oversee media buying and regular post buy analysis. Cooperation & reporting with Regional/ Global media functions
â€¢ Develop and optimize online media strategy to increase traffic, sales and new Customers & New Reps adoption
â€¢ In charge with developing and implementing the emailing marketing/newsletter strategy, to ensure conversion of potential and registered Customers into orders, according to yearly sales target.
â€¢ Find and manage new tools for company ecommerce platform with positive impact in Customer experience and Company Online Net Sales, increase Rep Recruitment leads
â€¢ Leverage third party tools enhance acquisition efforts and drive efficiency (e-mail marketing, conversion optimization, etc.)
â€¢ Identify and contact new partners in order to bring new sales & leads for business growth
â€¢ Plays critical role in defining business needs, testing requirements and software functionality (where applicable).
â€¢ Ensures process efficiency and effectiveness by building a function based structure capable of serving Cluster marketâ€™s needs.
â€¢ Coordinate a team of 3 content specialist to ensure relevant content on companyâ€™s own platforms, support for 360 marketing activations and local execution of media campaigns.
â€¢ Cooperates with all business functions on process optimizations.
â€¢ KPIs of the role: cost per customer acquisition, cost per appointment, ROI (based on CLV and RLV).
Starting with May 25, the entry into force of the EU Regulation on the protection of individuals with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46 (EC) (General Data Protection Regulation).
By applying to this post, we are deemed to have your default consent to the processing of personal data by QPAS pursuant to EU Regulation.
The recruitment process is done through QPAS - Recruitment Agency.
ONLY THE ELIGIBLE CANDIDATE WILL BE CONTACTED.