Direct Marketing Specialist (Fashion Days)

Grow Faster.

We’re always looking for the ones truly passionate about their work. If you are amongst them, you can rest assured there is a place for you in eMAG. We grew very fast and we are determined to keep doing so. What brought us here is our desire for continuous evolution and practical results.

At eMAG, a set of strong principles guide our daily work: we understand the client, we think like a successful entrepreneur, we make decisions supported by data, we assess the impact of our projects, we act responsibly, we support each other and we grow with the business. They define us and help us become the favorite shopping destination for our clients.

Almost 6000 people are working now in eMAG. We strongly believe in people development and therefore every year we invest more and more energy and resources to remain an organization that is constantly learning. We want to make sure that you’ll have the most talented colleagues, as well as the proper environment to grow and achieve great results, to become what you desire on a personal and professional level.

Requirements

- 1-3 years experience marketing, preferably direct marketing;
- English language – full proefficiency;
- Great analytical skills, good with numbers, with strong Excel, BI and reporting skills (in-depth channel analysis);
- Strong project and time management skills;
- Great communicator and team player with a growth mindset;
- Good knowledge of digital marketing enviroment;
- Availability for flexibile working hours during peak periods (Black Friday, big sales events, etc).

Nice to have:

- +1 year experience in ecommerce;
- Basic knowlegde of HTML;
- Experience in working with direct marketing platforms.

Responsibilities

- Planning the direct marketing calendar for all 3 countries;
- Acting as SPoC when working with cross-functional teams (visual, marketing and commercial teams);
- Responsible for executing direct marketing campaigns (newsletters, web&mobile push notifications, automation events/triggers);
- Accountable for channel performance and efectivness. Main KPIs monitoring: open rate, CTR, subscribing & unscribing rates, conversion rate;
- Strong focus on database management and customer segmentation;
- Gathering learnings and insights, then acting based on them by proposing new campaings;
- Continuous communication with stakeholders (marketing and commercial).