Digital Manager - Paid Search

Angajator: Adina Bigas
Domeniu:
  • Marketing
  • Tip job: full-time
    Nivel job: 1 - 5 ani experienta
    Orase:
  • BUCURESTI
  • Job la nivel national
    Actualizat la: 12.12.2018
    Scurta descriere a companiei


    Oferim servicii de consultanta resurse umane si recrutare personal pentru companii in crestere sau aflate in etape de transformare organizationala. 

    Mai jos puteti gasi informatii cu privire la profilul pentru care recrutam acum pentru un Client de-al nostru.

    Cerinte

    • Passion for online marketing and PPC campaigns
    • Thrives on results-driven success
    • Budgeting and financial planning
    • Project management skills
    • Strong presentation skills
    • Ability to work independently and build strong relationships with stakeholders
    • Experience with Google Display Network, including remarketing and contextual advertising
    • Proven track record of similar PPC role or PPC campaign management, and can demonstrate improving performance and ROI
    • Experience with natural search planning and implementation
    • Sound SEO knowledge
    • Google Analytics and advanced Adwords Editor knowledge
    • Deep experience using keyword research tools
    • Experience setting up and using Google Tag Manager
    • Experience in HTML, JavaScript, or PHP is a plus

    Responsabilitati

    Responsibilities
    • Build relationships with creative teams and key stakeholders
    • Responsible for managing and implementing successful paid search campaigns, demonstrating revenue goals, efficiency and volume
    • Work with Sales and Marketing teams as needed to estimate budgets and volumes for prospective projects
    • Audit search and display efforts of potential channels and provide insight as to how ROI can be increased
    • Responsible for the Adword budget allocation and planning
    • Competitor research to support keyword research
    • Understand and manage creative campaigns to improve ad performance and quality CTRs
    • Work with Designers or Developers to optimize landing pages for optimum quality scores and create branding of banners, etc. for key data capture
    • Responsible for bid management, keyword research and specific country targeting. Optimize campaigns with text for ads, etc.
    • Ensure evaluation and tracking is in place to monitor campaigns
    • A/B testing setup and tracking
    • Identify opportunities to grow leads and improve profitability of campaigns
    • Understand display advertising on new networks, outside of Google
    • Consult on landing page optimization and testing recommendations for campaigns
    • Work directly with marketing managers to communicate results and opportunities within paid search and display efforts to the client
    • Remain current with industry trends while continually leveraging new tools and industry best practices to boost efficiency of campaigns.
    • Prioritize across dozens of opportunities focusing on the most productive tasks
    • Contribute to campaign performance reports, using data to tell stories, and provide actionable insights for team members as subcontractors