Digital Manager - Paid Search

Angajator: Adina Bigas
  • Marketing
  • Tip job: full-time
    Nivel job: 1 - 5 ani experienta
  • Job la nivel national
    Actualizat la: 12.12.2018
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    • Passion for online marketing and PPC campaigns
    • Thrives on results-driven success
    • Budgeting and financial planning
    • Project management skills
    • Strong presentation skills
    • Ability to work independently and build strong relationships with stakeholders
    • Experience with Google Display Network, including remarketing and contextual advertising
    • Proven track record of similar PPC role or PPC campaign management, and can demonstrate improving performance and ROI
    • Experience with natural search planning and implementation
    • Sound SEO knowledge
    • Google Analytics and advanced Adwords Editor knowledge
    • Deep experience using keyword research tools
    • Experience setting up and using Google Tag Manager
    • Experience in HTML, JavaScript, or PHP is a plus


    • Build relationships with creative teams and key stakeholders
    • Responsible for managing and implementing successful paid search campaigns, demonstrating revenue goals, efficiency and volume
    • Work with Sales and Marketing teams as needed to estimate budgets and volumes for prospective projects
    • Audit search and display efforts of potential channels and provide insight as to how ROI can be increased
    • Responsible for the Adword budget allocation and planning
    • Competitor research to support keyword research
    • Understand and manage creative campaigns to improve ad performance and quality CTRs
    • Work with Designers or Developers to optimize landing pages for optimum quality scores and create branding of banners, etc. for key data capture
    • Responsible for bid management, keyword research and specific country targeting. Optimize campaigns with text for ads, etc.
    • Ensure evaluation and tracking is in place to monitor campaigns
    • A/B testing setup and tracking
    • Identify opportunities to grow leads and improve profitability of campaigns
    • Understand display advertising on new networks, outside of Google
    • Consult on landing page optimization and testing recommendations for campaigns
    • Work directly with marketing managers to communicate results and opportunities within paid search and display efforts to the client
    • Remain current with industry trends while continually leveraging new tools and industry best practices to boost efficiency of campaigns.
    • Prioritize across dozens of opportunities focusing on the most productive tasks
    • Contribute to campaign performance reports, using data to tell stories, and provide actionable insights for team members as subcontractors