Workshop Philips Handsticks – how to build a new category @ Top Talents

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Company: Philips
Domain:
  • Internship
  • Management Trainee
  • Marketing
  • Ad type: event
    Ad level: Student/Graduate
    Location:
  • BUCHAREST
  • nationwide
    Updated at: 19.11.2018


    Interested to see how you need to prepare the successful launch of a new product on the market?
    Join the Philips interactive workshop at Top Talents Romania event, on 23 November to find out how we can always find a way to make life better for our consumers, by delivering to them meaningful innovation. We will do this by discussing and working on a case study for one of our exciting products, the Philips Handsticks, looking at the core elements of a marketing campaign:

    • How you can identify the most suitable target audience for a new product.
    • How to set the right objectives for a campaign.
    • What are the most relevant messages across different stages of the consumer decision journey.

    Facilitator: Emma Coman is the marketing manager for Floor Care & Garment Care categories at Philips.
    She is responsible for the development of the strategy, marketing calendar and portfolio management, including new product introductions, for these two categories. Emma has a marketing experience of 9 years, with a background in FMCG and durable goods.

    Does you profile accomplish one of these?
    • international exposure (Work&Travel, Erasmus, international internships etc);
    • volunteering experiences;
    • good academic results (scholarships);
    • other extracurricular activities (internships, olympics, scientific communication sessions etc.).
    *Only candidates with the desired profile will be invited at the event.