Workshop Brewing creativity into leading brands: How to bring great brands to life @Top Talents
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Join us on 24 November at Top Talents Romania event and start “Brewing creativity into leading brands”
In this interactive workshop we will explore how to bring great brands to life. Using the iconic Ursus brand as reference, we will discuss, debate and practice:
- What is the model for building exciting brands
- What is an insight, how do you find it and how do you use it
- Why and how does a brand purpose help
Stefan Teodorescu is the Marketing Capability Director at Ursus Breweries, the market leader on the beer market in Romania. Stefan coordinated the process of portofolio strategy at Ursus Breweries and is responsible for the consumer positionigs of the company’s brands.
Stefan is an active contributor on the Marketing& Communication stage, being involved in the organization commeetee for Effie Romaia for the last 5 years. He is passionate of brabding, leadership and trainig, being one strong contributor within IAA Marketing School.