Digital Marketing Strategist (Russian Speaker)

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Relevant digital marketing experience, with a focus on inbound marketing and web optimization
Advanced digital analytics skills – experience with multiple digital analytics tools required. Ability to analyze the data and draw business relevant conclusions (IBM Digital Analytics, Hotjar would be a plus)
Experience in web A/B tests/ MVT (Optimizely would be a plus)
Fluent in English & Russian
Experience in audience segmentation and web content personalization (Lotame and Audience Affinity Index would be a plus)
Experience in merchandising tactics, planning and implementation
Working experience with CMS (Content Management Systems) - Drupal would be a plus
Agile methodology experience
Analytical, naturally inquisitive and curious
Strong presentation skills - experience in online presentations, over the phone pitches, as well as face to face presentations

As Web Optimization Specialist you will be responsible for generating conversions on IBM’s store windows on the assigned countries, through merchandising and personalization projects.

Advanced Digital Analytics – technical expertise in extracting reports from different digital analytics tools, piecing together information, analyzing the data and making valid business recommendations based on it
Web personalization – work with audience segmentation, select relevant cookie pools, and use affinity index to identify relevant offerings for the relevant audience. Test your hypotheses, measure, optimize.
A/B testing & Multi Variant testing of data-driven hypotheses. Test your hypotheses, measure, optimize.
Design and implement merchandising plans on selected IBM store windows, aligned to local market priorities and global strategies
Communicate with stakeholders – you will be responsible to make the value of your activities be clear to stakeholders. You will need a data-driven approach, good presentation skills, and a strong business perspective.
You are responsible for the conversion of visits to responses to leads. All of your activities, like the ones listed above, will have this end goal. You will be required to identify all potential activities that you can do to improve these end results