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Cloud Campaign Manager
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Angajator: | Veeam Software |
Domeniu: |
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Tip job: | full-time |
Nivel job: | 1 - 5 ani experienta |
Orase: |
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Actualizat la: | 17.11.2018 |
Remote work: | On-site |
At Veeam, we’re obsessed. With the challenges we get to tackle. With the brilliant people we get to learn from. With the diverse culture we build every day through our people.
We've evolved into a multi billion-dollar company that's leading the data protection industry, but our culture of openness means everyone is heard and supported.
Bachelor’s Degree required in Marketing, Communications, or a related discipline. (A combination of education and experience will be considered.)
Minimum of 3 years’ campaign experience
Proven track record of running successful digital campaigns (Cloud campaign experience is a plus)
An understanding of powerful story-telling with a creative eye for design
Modern sales and marketing technology & tools basic understanding needed and knowledge of marketing automation systems, google analytics and techniques to create SEM, SEO, retargeting, banner, display advertisement and landing pages a plus
Exceptional (English) communication skills: must be able to articulate a clear, persuasive argument and present data in an effective and actionable manner orally and in writing with both internal and external teams.
Excellent collaboration, organizational and project management skills
Ability to effectively manage time, prioritize tasks, deliver high-quality work, under extreme pressure at times, within a dynamic organization
Ability to effectively analyze and report out on campaign results and leverage data when developing new campaigns.
Be a team player and fun to work with.
This position is responsible for designing and executing Cloud campaigns specific to Veeam Backup for Microsoft Office 365 to drive awareness and demand generation activities on a global basis. With the adoption of Veeam Backup for Microsoft Office 365 skyrocketing, we’re looking for a demand generation leader for SaaS Data Protection Solutions to drive the strategy and guide operational teams through design, deployment, measurement & optimization stages of each project.
This includes developing a mix of promotional creative content and activities including online events, live-events, seminars, direct mail, email, advertising and others as need determines to drive lead generation and awareness for all global regions and reporting out on success of those activities. Accountable for campaign architecture, execution, delivery and measurement.
This person will be responsible to create global campaigns tied to business segment, personas and the customer journey lifecycle. Responsibilities will include:
·Business knowledge: understand marketing intelligence behind the Cloud segment and Veeam’s solutions portfolio.
Plan, create, execute, measure and optimize end-to-end digital campaigns tied to corporate goals/themes
Possess a thorough understanding of the buyer journey and ensure measurability across all digital channels (objective setting, analytical skills, familiarity with digital marketing metrics)
Balance project scope and budget
Develop bill of materials (BOM) per campaign to include an integrated marketing mix of online elements for each stage of the customer journey
Copywriting/producing and working with creative teams to develop theme based relevant Veeam campaign content for different channels through synthesizing information from various sources and through the inclusion of subject matter experts.
Collaborate with other marketing teams and regional stakeholders to develop campaign assets on time; achieving 70% adoptability across regions.
Initiate vendor work requests and manage vendor briefs, workflow and deliverables
Manage partner/vendor relationships and virtual teams to ensure seamless implementation of new marketing initiatives
Analyze campaign effectiveness, delivering results to stakeholders and management
We Offer:
Modern, energetic, global working environment
Opportunities for professional growth and promotion
Work in a stable, dynamic company
Competitive salary, depending on skills and experience
Comprehensive healthcare
Veeam Software is an equal opportunity employer and does not discriminate or allow discrimination on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. Veeam promotes affirmative action for minorities, women, disabled persons and veterans. Veeam also maintains a drug-free workplace.
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