Marketing Manager

Employer: MindGeek
Domain:
  • Marketing
  • Job type: full-time
    Job level: 1 - 5 years of experience
    Location:
  • BUCHAREST
  • Updated at: 08.12.2018
    Short company description

    Never heard of MindGeek?

    MindGeek is a company specializing in the development and marketing of highly trafficked web properties; a leader in its activity. But that’s only what we do, not who we are. So who are we? The best way to describe us would be nothing less than awesome! An overstatement? We don’t think so. And neither will you if you come work with us!

    Requirements

    • Retail Mastery – Extensive experience not only working within a retail and digital publisher but direct trade marketing capabilities with proven performance
    • Campaign Planning – Strategy, tactics and objectives aligned to a crafted consumer journey
    • Tactical Marketing Execution – Advertising, events, influencers, PR, community, channel and promotions
    • Performance Marketing – Not just performance advertising but objective thinking applied to all aspects of the marketing mix
    • Product Marketing Strategy – Building new IP, launching games and sustaining live games
    • Modern Game Media and Marketing – Influencers, video content, custom editorial and more…
    • Project Management – Tools, operations and capabilities for managing multiple products at once
    • Publishing Operations – Problem solving, critical thinking and cross-functional coordination

    Responsibilities

    • Developed and executed integrated marketing campaigns leveraging the full marketing mix for games across console, PC and mobile platforms within the Adult Industry
    • Developed and executed multi-channel advertising with clear objectives and KPI’s
    • Brand management responsibilities for a title and/or marketing execution support
    • Management of external vendors for small and large projects
    • Track record of success in achieving targets for titles with both small and large marketing budgets
    • Operated in an environment where efficiency and accountability were expected
    • P&L management, sales forecasting and marketing budget management
    • Established campaign key performance indicators
    • Operated with limited resources and without constant required oversight
    • Gathered key insights and turned them into actionable marketing strategies
    • Executed consumer and press events both small and large
    • 6+ years or marketing experience preferably in the game industry