Trade Marketing Specialist

Employer: Coty
  • Marketing
  • Advertising
  • Sales
  • Job type: full-time
    Job level: 1 - 5 years of experience
  • Updated at: 18.02.2019
    Short company description

    Coty’s purpose is to celebrate and liberate the diversity of our consumers’ beauty. Aligned to this is our mission – to strive over time to become the global industry leader by being the clear challenger in beauty, delighting consumers and creating long term shareholder value.

    We are one of the world’s largest beauty companies with approximately $9 billion in revenue, and our strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands.

    As the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics, we operate across three divisions:
    • Coty Consumer Beauty: focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels with brands such as COVERGIRL, Max Factor and Rimmel
    • Coty Luxury: focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy
    • Coty Professional Beauty: focused on servicing salon owners and professionals in both hair and nail with brands such as Wella Professionals, Sebastian Professional, OPI and ghd

    Coty is a truly global player with over 20,000 employees, operations in more than 40 countries in Asia, Latin America, Australia, Middle East and Africa, as well as Europe and North America and products sold in over 130 countries and territories. Our headquarters are in London, New York, Geneva and Paris.

    Want to know more?
    For additional information about Coty Inc., please visit

    At Coty, we embrace Diversity. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability.


    Creative, open-minded personality, "can do" attitude, flexible, ability to share concentration among several projects, effectively able to communicate her/his view, ability to learn quickly and adapt to new environment/situations, ability to work on her own, ability of decision making;

    Honest, ambitious at a “healthy level”, willingness to develop herself/himself, good team-player, high stress tolerance level, loyalty, ability of being committed to the company she/he is working for, ability for self-criticism

    Takes responsibility for the quality and punctuality of the delivered work
    cooperates constructively within customer marketing, other departments and other companies

    University degree preferably in the area of economic studies
    Excellent analytical skills
    High commitment, drive for results, can do attitude, good negotiation skills
    Proficiency in Excel and Power Point
    Good level of English language
    Driving license
    Experience in a marketing agency is considered an advantage


    Tasks to be covered:

    - responsibility for projects communication among functional departments of the company involved (sales, logistic, finance and management)
    - communication of the sales priorities and planned global launches and promotions on a monthly basis – in a formal message who will be send on 1st day of the month
    - project description, product allocation, commercial terms (discount and payment), POSM line-up and allocation, implementation deadlines
    - initiative description in terms of relevant information regarding new product attributes and benefits for end consumer
    - projects evaluation, market situation, competitor’s monitoring, COTY leaflets vs. competitors
    distribution reports (Coty and competition)
    - report competitive prices
    - communication with the transporter for furniture and posm’s deliveries

    Preparation and coordination of launch and promotional activities
    - responsibility the development of launches & promo plan and in-store activities
    - responsibility for samples hand over in time (7 days before launch) of all new products to all Kacc managers/Area Managers/ Dealers
    - production of monthly updates / inserts for color customised furniture & secondary placements for all retailers (NEO, BERGERIE and other special projects)
    - responsibility for all channel allocations of all POSM materials/ furniture/ update inserts
    - Xmas program – propose products combination/ forecasting /way of packing/solutions for market exposure/logistic file information/ presentation for the sales team
    - prepare project cards with load ups for all secondary placements & furniture for the launch & promo articles
    launch & promo centralized file for each month to be sent to sales team (all the articles that are launched + promo discounts + promo period + codes for the promo articles)
    - update POSM launches file for at least six months before – check production and allocate them with launches and promotional activities
    - prepare listing file with all the logistic info for sales team (irc, ean, logistic info, final prices)

    - monthly evaluation of promotional activities ( promo efficiency ) within 2 weeks from the end of the project
    sell-in, distribution, POSM implementation, sell through – planned vs. achieved
    - weekly readiness status of current month activities in the last week day
    - projects started and on-going
    - availability of stock and POSM for the projects planned in current month
    - aggregate volumes for Sales Forecast; the cumulation of figures from the all chanell has to be presented to Trade Marketing Manager & Brand Manager& Planner & Logistic Manager for final approval before introduction in forecasting file
    - analyze Xmas program performance: sell in vs. allocation / channel, sell out, best sellers, lowest performing sets.
    - project cards for all the local / dedicated promotions, upload in Lotus

    - Sales deals management – based on information received from sales / according to national promotions
    - product database and sales order management (‘article status’) – launches & discontinuation, IRC codes (NAR), prices, availability dates
    - keep track of POSM activity
    temporary POSM implementation statuspermanent POSM monthly check
    warehouse POSM stock analysis, reparation, re-allocation or liquidation (based on marketing feedback)
    preparing POP’s for Dealers / Bulgaria / Online channel
    PR / PO and inbound delivery for any POSM/furniture produced
    - New article request for prepacks DD & TT in LOTUS
    - Testers and discontinued items file preparation

    Meeting attendance
    - be monthly operative SMAL meeting
    - active participation at strategic meetings
    - other meeting participation based on needs (task force, update, forecast, etc)
    Special TMKTG projects
    - preparation, coordination and participation in person at special TMKTG projects – f.ex. installation special promo stands, installation of new product separators, production and installation of special POS materials, extraordinary shelf rebuilding at KACC customers, production and installation of tester holders;
    - preparation of POS materials and furniture, price tags, visuals, posters, banners, menu leaflets etc.

    - special actions customised for customers/brands (utilisation of local opportunities, harmonisation with marketing support), collaboration with KAM and marketing team
    - push for new ideas and approaches during strategic meeting participation
    - make planograms for new openings based on the requirements received from KAM, all customized furniture for new openings & refurbished stores, monthly up-date of them for each color brand
    - amend planograms for selected shops based on the requirements received from KAM
    - new planograms for top independent doors

    Field supervision
    - evaluation of promo activities execution, monthly storecheck