Shopper Activation Specialist
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'Bringing health through food to as many people as possible', guided by our 4 values: HUMANISM, OPENESS, PROXIMITY and ENTHUSIASM (HOPE).
These values reflect the way we treat each other as individuals, but also the world around us. They helped us grow every year and share our vision with the whole world.
This way Danone Group unites individuals from different locations and cultures that are living the same values. We have over 100.000 colleagues, we are active in over 140 countries and we are the prefered brand of over 900 mil consumers!
Globally, Danone Group is No. 1 for Fresh Dairy Products, bringing a legacy of almost 100 years in producing yogurts. Danone holds No.2 market position worldwide for Early Life Nutrition, considering the markets it operates.
In Romania we are present ever since 1997 and we produced our first yogurt in our Bucharest factory in 1999. Since then we produce over 1 mil yogurts daily and we are leader of local yogurts market. Our secret: the teamwork and collaboration of 400 colleagues all around the country.
Find out more accessing: http://www.danone.ro/ or http://www.danone.com/
You should also embrace the following Competencies:
•Strong knowledge about merchandising, category, clients, products
•Communication and negotiation skills;
•Adaptive and fast reaction in new situation
•Curious, pro-active, creative and, in the same time, organized and able to interpret and work with figures
Job Scope and main Responsibilities:
Ensure brand First Moment Of Truth (FMOT) strategy creation and FMOT plan implementation, building on retailer, shopper and Danone strategy
•Contribute to the shopper understanding in cooperation with S&I, to better understand shopper insights, shopping mission, path to purchase and trends
•Lead and manage related campaigns from idea to implementation (own shopper activation brief, agency and field implementation and track execution; contribute to building of relevant customer in-store activation plan, provide key selling tools: selling sheets, listing presentations, samples, pictures etc)
•Manage dedicated FMOT brand budget and contribute to efficient spending