Brand Manager

Angajator: Unilever
Domeniu:
  • Marketing
  • Tip job: full-time
    Nivel job: 1 - 5 ani experienta
    Orase:
  • BUCURESTI
  • Actualizat la: 16.10.2018
    Scurta descriere a companiei

    On any given day, two billion people use Unilever products to look good, feel good and get more out of life. With more than 400 brands focused on health and wellbeing, no company touches so many people's lives in so many different ways.

    Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann's and Omo, alongside trusted local names such as Dero and Delikat.

    For us, sustainability is integral to how we do business. With 7 billion people on our planet, the earth's resources can be strained. This means sustainable growth is the only acceptable model of growth for our business. The Unilever Sustainable Living Plan sets out to decouple our growth from our environmental impact, while at the same time increasing our positive social impact. We believe that as a business we have a responsibility to our consumers and to the communities in which we have a presence. Around the world we invest in local economies and develop people's skills inside and outside of Unilever.

    Cerinte

    - Min. 3 ani experienta intr-o pozitie similara;
    - Cunostinte limba engleza si excel la in nivel avansat;
    - Capacitate de analiza si gandire strategica.

    Responsabilitati

    - Realizeaza si formuleaza Planul National si Anual de Marketing pentru brandul pe care activeaza, plan care trebuie validat de Category Manager si de Brand Building Director;
    - Initiaza, implementeaza si coordoneaza activitatile agreate in Planul de Marketing, activitati ce adreseaza regiunea alocata;
    - Se asigura, alaturi de Category Manager, ca inovatiile si cele mai bune practici din Unilever sunt cunoscute si pot fi implementate in regiune ;
    - Reprezinta regiunea in proiectele si in echipele regionale;
    - Analizeaza evolutiei cotei de piata si propunerea de masuri corrective;
    - Propune actiuni corrective care sa sprijine Planul de Marketing al brandului;
    - Participa la sesiunile de insight activator;
    - Verifica studiile de LSM si isi extrage datele necesare pentru conturarea clara a profilului consumatorului brandului pe care activeaza acolo unde e cazul.