VP of Marketing ($200K/year) - Remote Work

As a VP of Marketing - you will work closely with the CEOs of acquired companies to revamp the overall marketing strategy and vision.  You will then take this vision and develop a data-driven set of marketing campaigns to generate quality leads across a variety of digital channels - including Google and Facebook.

We believe the best marketers are incredibly analytical and continually A/B test their campaigns.  The best know that you can dramatically improve performance by monitoring key metrics and making micro-adjustments to generate truly quality leads.  

You will manage a small group of marketing experts to optimize SEO/SEM, PPC, email marketing, social media targeting and website optimization.  It will be important that you’ve had a long history of executing great campaigns in the B2B software space.

This role is a ‘growth hacking’ role - so you have to be excited about generating growth from nothing.  This isn’t a role to simply create glossy tri-folds and vague ‘strategic plans’ - this is a roll-up-your-sleeves, get dirty, get hands-on and be super data rich-type of position.

As a VP - you will:

• Set a new vision for an acquired B2B mid-market software company
• Analyze historical closed deals to develop definitions of qualified leads
• Develop inbound marketing campaigns across Google, Facebook and other media to generate quality leads
• Increase the number of quality leads weekly - while reducing the CAC

Each week - you will work across several acquired  companies to:

• Set a simple vision for the company or product
• Develop and optimize inbound marketing campaigns across Google Adwords and Facebook
• Implement A/B experiments to optimize lead to keyword buys
• Assess MQLs to increase quality and quantity of leads
• Hire and manage a successful team, mentoring and coaching them to success with clearly defined metrics
• Work to improve your team’s performance by 25% every quarter
• Improve automation within the marketing department
• Reduce CAC

To be a great candidates for the VP of Marketing position - you must have experience successfully leading inbound marketing for a B2B mid-market software company in the past.  You must view yourself as a ‘growth hacker’.  Minimum requirements:

• 10+ years experience as a VP of Marketing, Growth Hacker or other senior marketing roles within a mid-market B2B software company with the budget management of at least $6M
• At least 5 years of hands-on expertise in inbound marketing - from lead scoring to SEO/SEM and PPC
• Expert in deploying Google Adwords and Facebook targeting to drive leads
• Experience setting a simple, compelling  vision for a product or company
• Strong analytical capabilities and A/B experimentation techniques
• Experience leading teams of at least 10 people
• Excellent English, written and oral communication, and presentation skills