Loyalty Data and Insight Analyst
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DARE (Development Advice & Resources) is a consultancy company with a focus on helping organizations realize the potential in their people and on helping people discovering their talents. Services are organized into four areas: People Strategy; Organizational Performance; Talent Management; Adoption and Change Management Execution.Cerinte
2+ years in a data, insight and analytics function;
Experience with data management and modelling using KNIME or similar tools;
Experience with data visualisation/dash-boarding software Qlik Sense/ Power BI/Tableau;
Good knowledge of Microsoft Excel;
Excellent communication and presentation skills; making the complex simple for internal and external stakeholders;
Knowledge of statistics and experience of implementing in a marketing setting.
- Experience of working on customer loyalty programmes;
- Experience of working in an agency environment.
Personal attributes required:
- Passion for data-driven marketing and business intelligence across channels; proven success in utilizing analytics to provide strategic recommendations and drive action;
- Highly customer focused with excellent analytical and problem-solving skills;
- Strong team player, dynamic and result oriented.
You will be ambitious with an appetite to learn about how data and analytics can have a positive impact on customer behaviour.
In the role, you will analyse usage and content consumption producing regular reports and insight for the client.
You will generate and effectively communicate strategic insights to support intelligent/informed decisions with respect to content strategy, new member acquisition, optimisation of in-life activity, or short/long-term commercial strategy.
You will improve the results of targeted communications against set objectives by using data analysis (e.g. predictive modelling & segmentations) to feed into all aspects of the client's initiatives.
Produce regular reports and dashboards which track KPIs - which include detailed insight & analysis of key app metrics (registrations, active users, engagement, retention) and identify trends/risks and opportunities for the client;
Identify areas of poor performance and provide recommendations to improve results; Promote and pro-actively drive change because of conclusions drawn from analytics;
Develop segmentation and targeting approaches for use in strategic initiatives versus acquisition, engagement and sales objectives;
Using data to validate hypotheses or ascertain size of prize to enable the right prioritisation of opportunities;
Analyse content consumption to support the content planning team and develop insights to maximise value of the content offering;
Build strong relationships with internal teams and senior stakeholders to establish the team as a key source for strategic insights;
Support the ongoing use, development and enhancement of the client's Database (including Segmentation mapping, vision metrics etc);
Respond and react to any ad-hoc analytical and data request that come through from the client – become analytical trusted advisor across multiple products, channels and platforms;
Take responsibility for answering day to day queries and delivering analytical projects, such as how existing (or brand new) client data sets (including segmentations and models) could be integrated into existing reporting, as well as advising on and building new reporting solutions;
On occasion present to clients and attend client meetings, sometimes at client locations;
Responsible for making your insight actionable; explaining complex analytics to non- technical audiences and making clear recommendations on how to use your insights.
We offer a very motivating financial package - salary plus benefits, depending on experience and potential.
Very nice working environment, a team with a great development potential, transparency and open communication.