CRM MARKETING LIFECYCLE SPECIALIST

Employer: Premium IT Technologies
Domain:
  • Internet - eCommerce
  • Job type: full-time
    Job level: 1 - 5 years of experience
    Location:
  • BUCHAREST
  • Updated at: 14.08.2018
    Short company description

    PITT is an industry leading service provider for online gaming operators around the globe. With a devout and diverse team of 150 professionals, PITT is constantly expanding its outreach, while setting the tenor for continuous innovation.

    Requirements

    • Experience in CRM / data marketing / email marketing, ideally in a similar industry.
    • Knowledge of marketing email systems specifically is essential.
    • Strong background in customer acquisition, re-engagement and retention strategies.
    • Great English communications skills, written and verbal.
    • Foresight to anticipate issues, set priorities and proactively develop strong relationships both internally and externally.
    • Ability to be creative and use their initiative to develop new ideas.
    • Ability to confidently and articulately communicate and inspire strong collaboration among team members.
    • First-hand experience of the development and implementation of a successful CRM strategy with back-end system knowledge.
    • Excellent planning, analytical skills and project management.
    • Additional understanding of the Optimove and Exact Target software products is a plus.
    • Knowledge of casino games and/or sportsbook is a plus.
    • iGaming background is considered a plus.

    Responsibilities

    • Analyze customer segments within specific lifecycle stages and interpret resulting data.
    • Based on analysis results, map customer lifecycle journeys.
    • Strategize best approach to communication and offers within journeys.
    • Gain a good understanding of all proprietary back-office programs and relevant tools used for CRM and digital marketing projects and campaigns.
    • Drive customer loyalty and retention by developing personalized approaches to specific profiles and behaviors.
    • Oversee all communications direct at customers within journeys in mediums such as email and SMS through the CRM tools.
    • Oversee implementation of approved strategies
    • Coordinate with Operations, Design and Content teams to ensure end-product meets set standards
    • Report on performance and interpret journey results.
    • Perform competitor analyses to ensure approach is constantly fresh and on par with industry standards.
    • Constantly optimize, streamline and further develop lifecycle journeys to constantly improve customer experience.