Digital Marketing Data Scientist

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Employer: Hewlett Packard Enterprise
Domain:
  • Internet - eCommerce
  • IT Software
  • Marketing
  • Job type: full-time
    Job level: > 5 years of experience
    Location:
  • BUCHAREST
  • Updated at: 31.08.2018
    Short company description

    At Hewlett Packard Enterprise, our ideas propel our world faster. We’re an industry-leading technology company. And we’re accelerating everything we do. With the industry’s most comprehensive portfolio, our technology and services help transform our customers around the world to become more efficient, more productive and more secure. They enable our customers to go further. And our employees to develop, learn and advance their careers. Ready to change the world? No one’s doing it faster.
    Mission: We help customers use technology to slash the time it takes to turn ideas into value. In turn, they transform industries, markets and lives.

    Some of our customers run traditional IT environments. Most are transitioning to a secure, cloud-enabled, mobile-friendly infrastructure. Many rely on a combination of both. Wherever they are in that journey, we provide the technology and solutions to help them succeed.

    Requirements

    Knowledge and experience:

    Minimum five years of experience using web analytics tools such as Adobe Analytics/Omniture, Google Analytics, Google Data Studio, or others

    Experience with Adobe products is required;

    Experience with implementation of web analytics software and analytics tagging is required.
    Experience in data mining and complex data analysis is required.

    Strong proficiency working with large data sets and tools like Qlik Sense, Tableau;

    Ability to interpret results from A/B tests and recommend next steps to internal team or business stakeholders

    Must be highly motivated and independent. Use experience and judgment to accomplish goals.

    Proficient in English

    Education:

    Bachelor’s degree in marketing, mathematics or a related field

    Responsibilities

    Responsibilities

    Work with key stakeholders to understand analytics objectives and needs, and develop appropriate tagging and segmentation strategy used by web analytics and personalization tools (Adobe Analytics, Adobe Audience Manager, Adobe Target, Adobe Launch, Adobe Campaign).

    Ensure the data generated by websites and campaigns is captured using correct tagging and data layers to the business.
    Analyse data from multiple online and offline sources, including marketing campaigns (emails, banners, websites), partner.hpe.com, 3rd party tools data, and PRM databases.

    Analyse partner journey experience (participation, drop-off, asset utilization, etc.), response rates, website conversions, ROI, segmentation, and provide oversight on A/B testing.

    Deliver online partner analyses and recommendations, such as personas segmentation, partner preferences, partner engagement and satisfaction, partner cross-sell/up-sell opportunities, and nurture participation rules.
    Generate daily, monthly, and quarterly reports to communicate analyses and digital marketing effectiveness.

    Provide insight, data analysis, and content recommendations for HPE Channel campaigns and websites. You’ll maintain an analytics toolset, and monitor and report on key performance indicators across the HPE Channel business.

    Other info

    SQL knowledge mandatory