Digital Marketing Data Scientist

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know diverse backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Knowledge and experience:

Minimum five years of experience using web analytics tools such as Adobe Analytics/Omniture, Google Analytics, Google Data Studio, or others

Experience with Adobe products is required;

Experience with implementation of web analytics software and analytics tagging is required.
Experience in data mining and complex data analysis is required.

Strong proficiency working with large data sets and tools like Qlik Sense, Tableau;

Ability to interpret results from A/B tests and recommend next steps to internal team or business stakeholders

Must be highly motivated and independent. Use experience and judgment to accomplish goals.

Proficient in English

Education:

Bachelor’s degree in marketing, mathematics or a related field

Responsibilities

Work with key stakeholders to understand analytics objectives and needs, and develop appropriate tagging and segmentation strategy used by web analytics and personalization tools (Adobe Analytics, Adobe Audience Manager, Adobe Target, Adobe Launch, Adobe Campaign).

Ensure the data generated by websites and campaigns is captured using correct tagging and data layers to the business.
Analyse data from multiple online and offline sources, including marketing campaigns (emails, banners, websites), partner.hpe.com, 3rd party tools data, and PRM databases.

Analyse partner journey experience (participation, drop-off, asset utilization, etc.), response rates, website conversions, ROI, segmentation, and provide oversight on A/B testing.

Deliver online partner analyses and recommendations, such as personas segmentation, partner preferences, partner engagement and satisfaction, partner cross-sell/up-sell opportunities, and nurture participation rules.
Generate daily, monthly, and quarterly reports to communicate analyses and digital marketing effectiveness.

Provide insight, data analysis, and content recommendations for HPE Channel campaigns and websites. You’ll maintain an analytics toolset, and monitor and report on key performance indicators across the HPE Channel business.

SQL knowledge mandatory