Digital Generation Marketing Specialist

Euro-Testing Software Solutions is a privately-owned software company specialized in Full-Service Software Testing, Penetration Testing, Vulnerability Identification & Management, Application and Data Security, Static & Dynamic Code Analysis as well as, DevOps/DevSecOps, Robotic Process Automation, Implementation and Customization for Atlassian and Micro Focus (HPE) products.

Skills Required:
• Experience with setting goals and measurement for digital activities;
• Must have excellent verbal, written and listening skills;
• Must be able to interact with various people at all levels of the organization and external contacts;
• Ability to communicate clearly and concisely, graciously deal with all types of customers;
• Strong listening skills. Work harmoniously and effectively with others;
• Self-starter personality, highly developed ability to receive and give feedback as well as to set priorities;
• Proactive, positive team player who is adaptable, flexible, and able to view challenges and risks as opportunities for growth and improvement;
• Strong online research skills;
• Higher education Bachelor/ MSc;
• Excellent mastery of English verbal and writing is a must;
• Up-to-date with the latest trends and best practices in online marketing.

Main Tasks & Responsibilities:
• In charge of attracting new prospective customers, qualifying them as high value leads, and nurturing those leads so they will ultimately convert into customers;
• Create and run innovative campaigns for industries, market segments, target roles, and account-based marketing programs;
• Manage and maintain our website, by writing and optimizing content for the website and social networking accounts such as Facebook, LinkedIn, etc.;
• Define and deploy multiple marketing tactics as needed: web content, landing pages, emails, direct mail, display ads, etc.;
• Provide innovative solutions by creating cutting edge, effective and efficient marketing programs;
• Monitor, analyze and report on campaign performance to maximize ROI and sales;
• Work with sales team to understand goals, sales led activity strategies and priorities to ensure campaigns map to business objectives and quotas;
• Actively manage, track and analyze marketing programs against company KPIs;
• Research and develop new strategies and ideas to test;
• Understand the latest trends and best practices.

We offer:
• Money is overrated. Not everything is money. While we do provide plenty of it we provide something better too. We provide you with the means to succeed;
• Professional but friendly working environment. No politics. Friendly environment. We value friendship and common sense
• Meal tickets – peanuts, but it’s there. We provide it;
• We provide a career path - we love to promote from within;
• Special events for employees (teambuilding, parties etc.). Not sure though that you can bring beer at the office.