POSM Deployment Manager

British American Tobacco is a leading tobacco group, with brands sold in more than 200 markets. We employ more than 57,000 people and, with over 200 brands in our portfolio, we make the cigarette chosen by one in eight of the world’s one billion adult smokers. We hold robust market positions in each of our four regions – Americas; Asia-Pacific; Eastern Europe, Middle East and Africa; and Western Europe – and we are leaders in more than 60 markets.

British American Tobacco Romania is looking for a new colleague in the POSM Deployment Manager role, to join us on a permanent basis in our offices in Bucharest.

Knowledge, Skills & Experience Required:


1. Essential background will include Brand Marketing experience and/ or Field Trade Marketing and Distribution Exposure;
2. POSM conceptual and technical skills – intermediate level;

3. English language, writing and speaking – advanced level;

4. Project management and communication skills;

5. Strong leadership, stakeholder management and collaboration skills;

6. MS Office skills.

1. Support International Brand Group, Trade Global Travel Retail and other relevant teams by providing useful information to maximise the communication potential of the POSM;

2. Support the Adult Tobacco Shopper Marketing (ATSM) Team on an on-going basis, consolidate and share implementation learning and best practice from BAT end markets, tobacco and the wider FMCG industry;

3. Develop effective working relationships with Advertising Agencies and POSM suppliers to ensure that world class communication materials and creative ideas are available to support Global Travel Retail activities;

4. Develop a good understanding of GTR specific, consumers, regulation in place and competition’s activity related to POSM to enhance development of POSM and communication;

5. Identify and address opportunities to build capabilities ahead of competitors taking into consideration future legislation;

6. Work together with the Procurement Team to have competitive suppliers delivering the POSM solutions;

7. Monitor and track of the innovative solutions around the globe;

8. Support the communication of key findings in terms on POSM innovation to key stakeholders and across the global information network as appropriate;

9. Recommend actions to address gaps in POSM strategy;

specific POSM projects based on global portfolio priorities and relevance to different Airports;

11. Supporting the teams by providing planograms to our Retail partners, keep internal consistency regarding merchandising principles, find opportunities for stock optimization, adjustment or creation of 2D or 3D planograms, ensure that database is up to date with all SKUs and retail furniture.