SENIOR BRAND MANAGER - BUCHAREST

Grupul Lactalis este liderul pieței de produse lactate din România. Ne derulam operațiunile prin intermediul unui numar de 8 companii renumite pe piata românească: Albalact, Covalact, Lactate Harghita, Dorna Lactate, Raraul, Lactalis Romania, Lactalis Logistic și Parmalat, administrate prin intermediul unei structuri de conducere consolidată la nivel național. Avem un portofoliu impresionant de mărci și produse locale și internationale, recunoscute, indragite și intrate în obiceiurile de consum din ultimii 50 de ani ale consumatorilor români. În prezent avem un numar de 2200 de angajați, care lucrează în 5 fabrici moderne locate in Alba, Harghita, Covasna, Suceava si Ilfov, precum și în structurile de colectare de lapte, vânzări, depozitare și distribuție, cu acoperire în întreaga țară .

MAIN REQUIREMENTS:

You will be working in a fast paced, entrepreneurial environment with an emphasis on collective, collaborative teamwork.
For this, you will need to be:
A Strategic Leader, with the ability to drive both short and long-term brand growth and profitability.
Analytical - ability to convert analysis into insights, sustainable strategies, and actionable plans.
Superior Critical Thinker and Problem Solver - resourceful at achieving objectives/ results despite obstacles. Able to sort through complex data to identify the core issues and develop a plan of action to resolve them.
Strong Communicator and Influencer – clear, concise, and persuasive in style. Leads thinking of both marketing and cross-functional counterparts and agencies. Ability to build strong relationships with agency, cross-functional teams, and sales team.
Energized by an entrepreneurial environment – not afraid to do things themselves to get things done. Comfortable making decisions with limited information and resources. Self reliant/proactive and has a pioneering spirit. Takes initiative and follows-through on commitments to achieve results.

MAIN TASKS AND RESPONSIBILITIES:

•Brand Plan Development - develop a plan that achieves company targets. This will include, but is not limited to, advertising, program/promotions, and research. Must be able to work collaboratively with agencies/sales team and internal resources to drive superior market results.
•Program management and execution - manage the day-to-day logistics of the brand programs. Owns timeline management, budget, and program analysis.
•New product development – use consumer-driven insights to drive long-term growth of the brands. Translates insights into profitable new products and product innovations. Develops selling proposition and sufficient launch support plans to retail.
•Market Analysis - provide consumption based data analysis for the brand. Provide insight and support to the enterprise to better understand market trends and dynamics. Also, identify opportunities in markets where there are unmet needs.
•Business Forecasting/Results - work with sales, demand planning to generate accurate volume forecasts. Deliver results for the brand level P&L focusing on net sales and brand contribution.
•Sales – provide the sales organization with presentation materials for client presentations using marketing communication best practices