Marketing Automation Campaigns Specialist

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

- At least 1 - 2 yrs working experience with a Marketing automation tool/ database.
- Understanding and experience of digital marketing, concepts and implementation of Always-on-campaigns (End-to-end)
- Strong understanding of Marketing Automation platforms / Marketing Platform Ecosystem (preferred IBM Campaign, also known as Unica)
- Logical thinking, combined with Analytics capabilities
- Candidates have to be very organized, excellent team-player and do excellent time management
- Communication skills (being able to use business language to explain technical background)

Works closely with Campaign Managers, Digital & Event Specialists as well as Analytics Specialists to support and enable campaigns from a tools perspective.
Specifies the functional design of the campaign and any underlying technical requirements. The specification is then built on the platforms and delivered live in market across multiple channels including digital (inbound and outbound), inside sales, email, and events.
Works with the necessary Marketing Tools and implements campaigns in ‘IBM Marketing’ platform, including:
- Offer definitions, audience cells, flowchart development.
- Apply global, local, and campaign specific suppression rules.
- Execute test runs of the campaign, troubleshoot any issues.
- Schedule, execute and monitor the campaign in market (including some base reporting)
- Retire the campaign and associated assets when appropriate.
People in this role are experts in marketing automation technology and its use in evolving technology like paid media, social media, and mobile.

IBM Global Marketing Center - Bucharest is looking for talented and proactive people to join its team. The objective of the Center is to act as the marketing engine for IBM across Europe, driving and assisting in a variety of marketing campaigns spanning a spectrum of products and business units.