Digital Optimization Specialist (Russian fluent)

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

• 2 - 3 years of digital marketing and demand generation experience
• Strong verbal and written communication skills and project management skills
• Cross-Geo experience • Thorough understanding of digital demand generation process and best practices
• Ability to understand what drives web traffic and how it relates to the client buyers journey
• Strong understanding of the web production process - Working experience with CMS (Content Management Systems)
• Deep understanding of core digital marketing disciplines: SEO, A/B Testing, Digital Analytics
• Fluency in English and Russian is required.

Key Responsibilities:

• You will be responsible for the management of the main components of the organic web demand, namely:
• Validation and deployment of the standard Web architecture for the different web pages aligned to the language
• Quality checking and correcting for the specific language : compliance with Web presence guidelines, contact modules, links to the local pages, live chat implementation.
• Optimization of the website for Demand Generation: Search Engine Optimization, live chat, links to local social media channels, implementation of local assets.
• Ensure Response and Lead Management system is working correctly for given region:
• Reporting on your own activity and on the results achieved
• Team with the specialists in the other areas and local country marketing teams in order to deliver best results to the busiess
• Reporting on your own activity and on the results achieved
• Team with the specialists in the other areas and local country marketing teams in order to deliver best results to the business

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.