Marketing Campaign Manager (French Fluent)

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

- Expert understanding of the marketing mix; highly proficient in building campaigns
- Strong project management skills; excellent communicator
- Knowledge in some marketing disciplines, preferably Dialogue Marketing or Direct Marketing, Digital Marketing (Marketing Automation), and Lead Management.
- Knowledge in Sales jobs and their needs
- Highly motivated – “Can do” attitude
- Structured thinker
- Able to work proactively in a multi-tasking, fast paced environment
- Good numerically (Good spreadsheet) skills
- Strong and pro-active communication
- You are used to work together with an international team, able to work across Europe by telephone / email with IBM and Agency resources
- Fluency in German/Spanish/Italian/French would be a plus

Required

• Bachelor's Degree
• English & French: Fluent

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

• Help building integrated end-to-end campaigns inclusive of events, digital, social and nurture
• In partnership with marketers from other teams, the Campaign Manager defines the tactic and offer mix that will engage prospects and buyers and help progress opportunities to sales
• Apply data driven analytics and assess campaign performance to ensure they are driving expected results
• Manages the end-to-end response management plan and adjusts campaign tactics to improve response volume and quality
• Partners with the GEOs to drive local execution
• Prepares and manages the program marketing budget
• Manages the program guidance and delivery to ensure that campaign execution is meeting business objectives
• Manages the program system requirements: offers, assets, tactic code creation, campaign maps, etc.
• Develop prospecting campaigns supported by lead detection triggers to target and retarget new buyers
• Ensures integration in all aspects of campaign, event and digital/social execution