Product Marketing Manager

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Employer: Brainspotting
Domain:
  • IT Software
  • Job type: full-time
    Job level: 1 - 5 years of experience
    Location:
  • BUCHAREST
  • Updated at: 29.07.2016
    Remote work: On-site
    Short company description

    We are the leading technology recruitment and selection consultancy in Romania, working on highly specialized technologies for permanent and interim positions. Since our inception in 2001 as the first specialized IT recruitment agency in Romania we supported over 400 national and global clients in acquiring strategic IT talent for their business.

    We are deeply passionate about technology and highly responsible about our work. We understand the pressure of the business and the fact that you need fast and quality results. Therefore we always go for the extra mile to deliver the best IT&C talent for your business, no matter how challenging the project may seem.

    Requirements

    The Qualifications:

    • Proven track record / experience in online marketing
    • You love mobile technology and mobile content (such as Apple App Store, Google Play, Android and IOS software, mobile internet sites and communication systems)
    • Excellent spoken and written English skills and proactive communication behavior
    • Italian, Spanish, German or French is a huge advantage
    • Technical knowledge and experience in software usage and strong computer skills
    • Strong analytics skills to analyze markets and competitors
    • Being familiar with Google analytics
    • Knowing mobile value added service business is a big plus
    • Photoshop, Dreamweaver, Flash and Illustrator are very helpful


    The Key Competences:

    • Being creative and smart to reinvent the world day by day
    • Willing to find new and better solutions all the time
    • Adapt quickly your solutions and come up with new ideas
    • CPM, CPC, eCPM, CTR, CPA aso are fully understood
    • Knowing tools to analyze the traffic and the results
    • Creative mindset to come up with new and innovative marketing ideas
    • Pushy, motivated and willing to give more than 100%
    • Huge motivation to push the company further which requires overtime
    • Big stress tolerance

    If you meet all these qualifications, and are willing to take on the challenge of a cutting
    edge, modern and fast product marketing manager position, then we want to hear from you today!

    Responsibilities

    The Product Manager is responsible for the landing pages and payment flows of mobile value added services communicated to end users.
    Our client is looking for a new talent that creates and optimizes landing pages for video services, apps, game portals or dating sites. The Product Marketing Manager is the interface between campaign management, portal/project team and the designer teams.
    He creates new concepts and prepares proper briefings for the other teams. He/she is working together for the different teams in Bucharest reporting directly to the management.

    The tasks:
    • Create new mobile landing pages to increase conversion rates (CPI, CPL and CPA)
    • Analyze campaign results and optimize them click by click, source by source, ad method by ad method and ad by ad
    • Continuously improve and update the existing solutions
    • Generate highest CTRs
    • Generate highest Conversion Rates
    • Design new storyboards based on local situation (based on country specific situations and regulations
    • Discuss with campaign managers the opportunities regarding traffic and advertising
    • A / B testing
    • Studying mobile payment regulations and adapt landing pages accordingly

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