Global Brands Executive (limited period 1 year)
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SABMiller plc is the second largest global brewer and one of the world’s largest bottlers of Coca-Cola drinks.
The group’s brand portfolio includes global brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch, and market-leading local brands around the world and has over 70,000 employees in 80 countries.
In the year to 31 March 2014, SABMiller generated net producer revenues of $26.72 billion and earnings before interest, tax and amortisation (EBITA) of $6.45 billion.
In Romania, Ursus Breweries – a subsidiary of SABMiller plc. Is one of the largest brewers and operates 3 breweries in Brasov, Buzau and Timisoara and a mini-brewery in Cluj-Napoca – “Fabrica de Bere URSUS”, that already became a landmark of the city, a place where arts blends with good mood.
Please visit us at www.ursus-breweries.ro for more information about the projects developed in the Romanian Market.
•University degree – marketing or economical
•Minimum 6 months experience on a similar role
•Previous experience in a similar role would be a plus
•Good project management skills
•Basic understanding of research tools
•Previous experience in coordinating small & medium projects
•Proactive, customer oriented and dedicated
•Good communication and presentation skills
•English language advanced
•Supports the (Junior) Brand Managers for Global Brands in implementing consumer activation projects (promotions, events, regional programs etc.)
•Works alongside Sales / Regional Trade Marketing to ensure excellence in execution
•Coordinates the activity of partner agencies, monitoring their performance,
•Identifies and addresses improvement opportunities
•Understands the brand positioning and relates to it in order to implement activities
•Demonstrates understanding of the brand role and communicates it clearly with cross-functional partners
•Assists with generating new insights based on brand, consumer and market understanding
•Understands the main revenue drivers and where profit is generated
•Uses this understanding to ensure that the activation implementation leverages the revenue opportunities