Marketing Campaign Specialist

Former Xerox Customer Care Services, as well as other former Xerox Services companies, will continue its activities as Conduent, Inc. The name Conduent is inspired by the new company’s expertise in connecting clients and their constituents through seamless transactions in areas such as customer care, transportation solutions, and healthcare payer and provider services.

Conduent will continue to work as an extension of our clients’ business, enabling millions of interactions every day – such as processing toll payments or medical claims, disbursing public assistance funds or addressing a customer care concern. We will deliver these transactions at massive scale, anytime and anywhere, yet ensure each one is flawless, personalized and secure. As an independent company, we will carry forward the values and culture of innovation, diversity and integrity from Xerox along with our established expertise in transaction-intensive processes, analytics and automation to help improve the satisfaction and loyalty of your patients, commuters, consumers or employees.

As a Marketing Campaign Specialist you act as an extension to the Performance Marketing team for a particular country within Europe.
The role requires an understanding of the demand generation campaign planning process and assists the country team with campaign planning in our marketing tool set, as well as tactic execution. You will implement the campaign and tactic decisions of the Performance Marketing team. You will cover sending out invitations, set up response lead plan, upload responses and attendee data and, monitor interactions and responses and make real time adjustments to improve campaigns.
You will be responsible for ensuring all deadlines are met for on-time in-market delivery of campaigns through completion of all marketing tools, that the management system is set up for campaigns within the marketing automation tool, that all planning information is complete to enable tracking of results.

Key Responsibilities:

You will be responsible for Campaign planning, Campaign execution, including campaign code generation, offer management, marketing lists execution, Response & Lead Management and Reporting.


The Campaign Specialist:

● Works with the necessary Marketing Tools to configure and implement campaigns;
● Works closely with Analytics Specialists, Campaign Managers, Digital & Event Specialists to support and enable campaigns / activities from a tools perspective;
● Sends emails using preselected audiences through the marketing automation tool;
● Manages the program system requirements;
● Innovates new approaches to using data, tools, and processes to improve business results;


Requirements:

● Knowledge/understanding of marketing disciplines, preferably direct marketing and lead management;
● Previous experience in Marketing execution, preferably on campaign, direct marketing management an advantage;
● Bachelor's Degree in Business Information Systems, Economics, Marketing (last one preferred) ;
● Affinity for tools, preferably CRMs, email marketing and/or planning related. IBM Unica and Cognos an advantage;
● Adaptive to a multicultural environment, working with geographically spread teams;
● Good time management and communication skills;
● Excellent English language skills (written and spoken). Second additional language like French or German an advantage.


Person Specification:

● Team player;
● Natural communicator;
● Articulate;
● Forward thinking;
● Ambitious;
● Innovative;

Natural interest in marketing/digital marketing, commitment to marketing as a career, either through study or career history.
Training on tools used, processed and specifics will be provided.


Benefits:

● Multinational environment;
● Competitive salary;
● Meal Tickets;
● Beginning and periodical intensive and free training.

We are Harte Hanks.
We are a team of passionate marketing professionals, working to connect your brand with your customers to move them from awareness, to action, to brand loyalty. We develop integrated, multichannel marketing solutions that deliver millions of customer interactions every day through traditional, digital, social and emerging marketing solutions.
We are working with local partner for some services including staffing so you may be contacted.