Analytics & Data specialist

Former Xerox Customer Care Services, as well as other former Xerox Services companies, will continue its activities as Conduent, Inc. The name Conduent is inspired by the new company’s expertise in connecting clients and their constituents through seamless transactions in areas such as customer care, transportation solutions, and healthcare payer and provider services.

Conduent will continue to work as an extension of our clients’ business, enabling millions of interactions every day – such as processing toll payments or medical claims, disbursing public assistance funds or addressing a customer care concern. We will deliver these transactions at massive scale, anytime and anywhere, yet ensure each one is flawless, personalized and secure. As an independent company, we will carry forward the values and culture of innovation, diversity and integrity from Xerox along with our established expertise in transaction-intensive processes, analytics and automation to help improve the satisfaction and loyalty of your patients, commuters, consumers or employees.

The Analytics & Data Specialist works closely with Marketing and Client Information teams in the strategic use of IBMs databases and processes to support Marketing objectives and activities. The successful candidate will be able to leverage analytics techniques, client and marketplace information in observing behaviour and client journey, offering continuous support in the development and implementation of data driven insights and strategies that support Marketing performance and pipeline revenue.


• 2+ years experience in marketing, IT, databases or any related field;
• Strong verbal and written communication skills; Advanced English;
• Business knowledge and Consultative Skills;
• Project and time management skills;
• Understanding of direct and digital marketing, data and metrics;
• Ability to summarize analytical data into user-friendly reports translating highly technical, detailed data into appropriate reports and recommendations;
• Knowledge of data handling – preferred experience in data intensive companies;
• Mandatory knowledge of SQL and relational databases; Proficient in use of QMF/SPSS or other Query/Insight tools;
• Ability to work in a team and independently with a responsive, enthusiastic, team-oriented personal style.

- Consults and collaborates with Marketing & Communications Teams and Business Units to determine campaign requirements and data strategy; Make data specific recommendation by translating high level criteria requirements;
- Analyse marketing audience performance, customer profiling, build segmentation and cohorts from extracts created using simple to complex SQL ;
- Create target audience, schedule or send campaign emails from the marketing automation tool;
- Provides expertise on the use of data, predictive models, processes, privacy and marketing management tools;
- Develops and deploys advanced functionalities using marketing automation tools in a relational database environment to support data driven marketing initiatives for campaign response handling, scoring, and nurture;
- Defines and supports data programs to support the vitality and hygiene of IBM’s database. Assess quality of data, perform gap analysis and identify data acquisitions needs.

Additional Desirable Skills:

• Knowledge of Campaign Management Tool (IBM Unica/ExperienceOne preferred), CRM applications;
• Business intelligence reporting tools (IBM Cognos preferred);
• Experience with DB2;
• Statistics and SPSS.

Specific tools and processes training will be provided.


We are Harte Hanks.
We are a team of passionate marketing professionals, working to connect your brand with your customers to move them from awareness, to action, to brand loyalty. We develop integrated, multichannel marketing solutions that deliver millions of customer interactions every day through traditional, digital, social and emerging marketing solutions.