Marketing Manager (B2B Events)

Daca inca nu ai apucat sa ne cunosti, noi suntem Universum Events, cea mai mare companie organizatoare evenimente business si corporate din Romania. Activam cu pasiune si profesionalism in aceasta industrie de peste 15 ani, creand concepte unice si inovative pentru clientii nostri.

Requirements:
• Bachelor’s degree, in marketing or business a plus
• Minimum of 3 years marketing experience
• Understanding of marketing principles and demand generation tactics
• Must possess strong copywriting skills
• Excellent interpersonal, verbal and written communication skills
• Excellent organizational skills and attention to detail is required
• Ability to manage multiple workloads and meet deadlines in a fast paced environment
• Strong analytical skills and marketing performance knowledge
• Experience using social media tools for marketing
• Proficiency in Microsoft Office (Word, Excel, PowerPoint)

Candidate responsibilities will include but are not limited to:
• Develop and execute attendee & exhibitor marketing plans, including marketing tactics, new idea generation, partner outreach, and sales support
• Interact and collaborate with cross-functional teams including sales, operations/logistics, registration, content, web development, design and outside vendors to ensure accurate execution of marketing campaigns
• Manage the creation and deployment of marketing communications and collateral including emails, online ads, websites, print collateral, direct mail, event signage etc. – to ensure they accurately reflect event branding, positioning and key messaging
• Write and update marketing & sales material copy for emails, website copy, social media, sponsorship/sales materials, print collateral, online ads etc.
• Partner with creative teams to develop look & feel of marketing campaigns
• Work with social media team to conduct community outreach and promote event awareness and registration via social media channels
• Research, initiate, secure, and execute barter/media partnerships for each of the events
• Plan and execute social media initiatives to promote event engagement, awareness and registration
• Regularly analyze the performance of marketing tactics and campaigns to determine effectiveness
• Manage marketing budgets for each event
• Research& propose new topics and speakers for agenda of each conference

The Marketing&PR Manager for the B2B events portfolio at Universum Events plays a key role in the development and implementation of event marketing plans and strategies that will achieve current and long-range marketing and event objectives. The Event Marketing Manager will be responsible for all areas of the marketing process, including strategic, creative, financial and tactical.